This is the second article in our marketing series: “How to Sell Your Writing Services FAST”.
Do you enjoy the marketing and sales aspects of freelance writing? If you don’t, chances are that you’ve haven’t defined exactly what it is you’re selling and how it will benefit your buyers. Get your definitions right, and selling your writing and writing services is a breeze.
Start by defining your writing products, because everything you sell as a writer is a product:
* Your article writing is a product
* Your Web content writing is a product
* Your writing of brochures is a product
Here’s why thinking in terms of writing products is important: when you do this you can differentiate yourself as a writer, and can out-class your competition. 99 per cent of writers think about what they want, rather than what their buyers want. You’ll be a welcome relief, and your buyers will buy your writing for years to come.
Please avoid listing all your writing products in shopping-list fashion on your Web site, or in your other marketing materials. Write about your products from the point of view of your buyers: define exactly what they’re buying when they buy your products.
Let’s see how this works.
Jeff’s a writer who writes great Web articles. He’s making a small income, but he can see that he can increase his income exponentially, as he gets more regular clients, and increases his rates as he gets busier.
To define his article writing product, Jeff thinks in terms of the marketing mix’s “4Ps”: Product, Price, Promotion and Place — and writes down the 4Ps for his article writing.
He also asks himself some additional questions, and writes down the answers:
* Who buys his article writing product?
* What will his articles do for his buyers?
* Why do they need his articles?
* When do they buy his articles?
* Where will they use his articles?
* How will they use his articles?
For example, for his “where” question, Jeff writes — “my buyers can use my articles as Web content, as reports, as newsletter content, for article marketing, and as a basis of press releases.”
Once he’s answered the six questions, Jeff has the content for an entire Web page, completely describing his article writing product to his site visitors. Most importantly, he’s describing his product in terms of his buyers, from their point of view, rather than his own.
His buyers will see how his product benefits them in new ways, and will hire Jeff, because they know he is on their wave length.
Focusing on BUYERS is the essence of marketing, which is all about giving people exactly what they want, and profiting from that. Many writers think “hard sell” when they think of marketing; this stems from not understanding what marketing is, and how to market.
Angela Booth’s writing guides have been created to help you to make money from your writing every day. Join the thousands of writers who are making great money with their writing skills.
“Go From Zero To Making $250 Per Hour For Web Writing – Kick Off Your Web Writing Career In 24 Hours!”
There’s great money in Web writing. Some Web writers are making $20,000 a month by blogging for a stable of sites. Others are writing articles or ebooks.
Want to jump on this opportunity? No matter what your level of writing skill, you can make great money writing for the Web too.
Get a full year of weekly assignments; become a Web writing pro with Sell Your Writing Online NOW.
[tags]writing,writing tips,writing services,writing career,professional writing[/tags]