Copywriting is an easy way to earn income as a freelance writer because all businesses need copywriters. But what services will you offer?
You can offer a wide range of business writing services, often involving marketing: your services relate directly to a company’s bottom line.
Here are several kinds of copywriting services you could offer your clients:
1. Marketing and advertising copy
Marketing copywriting involves writing many different kinds of advertising and other promotional materials for companies.
The types of marketing services you could offer include Web sites and brochures, as well as radio and television advertising – writing scripts.
2. Direct sales copy – someone has to write junk mail, it might as well be you
Direct marketing copywriting involves writing sales copy: it’s salesmanship via the written word. Many copywriters specialize in writing direct marketing copy.
Because the costs of printing and mail direct response material is so high, copywriters charge highly for writing direct response packages. These packages will contain a sales letter, as well as other material to be included in the package.
3. Web copy – copywriting for the Web
Web copywriters are hired by many companies to maintain their Web sites, writing copy which can range from informational copy, to catalog and longer sales copy. As a Web copywriter, you need to be knowledgeable about the needs of Web marketing, and you may write many different kinds of copy: blogs, ezines, and Pay Per Click advertising.
4. PR copywriting – public relations copywriting online and offline
Companies rely on Public Relations copywriters to help them to inform their various publics – current clients and future clients, and shareholders. So when a company hires a PR person, he’s usually on a retainer, on call to provide the company with PR copy as required.
Since the Web has become more important to companies, writing press releases for the Web is an in-demand copywriting skill. You could specialize just in writing Web press releases, if you wish.
In these four areas, we’ve only just scratched the surface of the many different kinds of copywriting services you can offer you clients. As you can see, copywriting is never boring.
If you find writing easy, you can write for money…
Did you know that most business people struggle with their writing? It’s true. If you enjoy writing and find it easy, you can write for money, for business. In short, you can become a copywriter.
Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.
The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.
If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.
“Copywriting Master Class – Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.
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