Specializing has benefits for your freelance writing career. As a specialist you become known as an expert in the area you’ve chosen, so when an editor needs someone with your expertise, you get hired. And, as with doctors, specialist freelance writers are usually paid more.
You can specialize in any area which appeals to you, or in which you have experience – health, technology, travel, finance. Many writers become specialists by default: they write an article on a topic, and are then contracted to write more articles, or a book.
Authority: the major benefit of specialization
You can’t fake authority, and authority is highly prized by editors. Authority is one of the major benefits of specialization: you know an area well, and it shows in your writing.
So, how do you become a specialist writer?
Here are some steps you could follow:
* Choose a topic for which you have enthusiasm
* Start writing articles on that topic, and get them published, both in print, and online
* Start a blog on the topic
Before you know it, you’ll be a specialist. Editors will come to you. You’ll also attracting copywriting clients – when you write copy, your clients appreciate the fact that you’re a specialist, and they’ll approach you to write copy for them.
In a nutshell, specialization means you get paid more, and editors and clients come to you.
* Freelance Writing: Marketing And Selling â€“ Learn To Pitch reveals the secrets of highly paid freelance writers: pitches that work;
* Blogging For Dollars – become a pro blogger;
* Seven Days To Easy Money: Copywriting Success, new 2007 edition – become a highly paid copywriter.
[tags]freelance writing, writing, specialist, blogging, copywriting[/tags]
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