Most freelance writers specialize in a subject area. This may be a choice, or it may be something that just happened – the writer writes an article about a subject, sells it, writes another article about the same subject, sells it to the same market or a different one, and then is asked by editors for more stories in the same area.
The benefits of specializing
I’m an information junkie, and if I become curious about something, I find out everything I can about it. This is painless research. Over my career I’ve specialized in many subjects like technology and health.
Here are some of the benefits of specializing in a subject:
1. Easy research. You know all the basics, so it’s easy to interview experts in the topic because you know what questions to ask;
2. Editors approach you to write about new developments in your subject area;
3. You’re often asked to contribute columns about the subject – these are long-term gigs which can go on for years, and they add nicely to your cash flow;
4. Specializing is enjoyable, because you’re within your comfort zone;
5. You become known as an expert, so it’s easier to sell books on the subject.
Specializing is all good, right? 🙂 No, it’s not, and each of the above benefits also presents challenges. However, this blog post is about the benefits, so we’ll tackle the challenges on another day.
If you’re a new freelance writer, the benefits out-weight the challenges, because the challenges only become apparent after you’ve been specializing for a while.
Write more – become a pro writer
Yes, you can write more and become an expert writer – even if you’re a world-class procrastinator.
Did you know that when you write more, your writing improves? Many of my writing students experience this. They find that when they write more, writing is easier for them – they’re not dominated by their inner editor.
My new writing class, “Write More And Make More Money From Your Writing: Develop A Fast, Fun Productive Writing Process” is based on lessons I developed for my private coaching students to help them to write more, improve their writing, and make more money writing.
If you’re struggling with your writing, the class will help. The techniques you’ll learn in class with help you write fiction, nonfiction, and copy for business.
Discover how you can write more, improve your writing, and sell more of your writing to higher-paying markets.
[tags]freelance writing, specialization, becoming an expert[/tags]