Tag Archives: copywriter


Copywriting: Be Honest and Be Real, Or Go Away

I adore copywriting. I’ve been writing copy for 30-some years, and it never gets old. Here’s why: I believe in the products I promote. Yes. If I don’t believe in something, I can’t and won’t promote it. I just found … Continue reading

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Become a Copywriter: Fun, Money, and Madness

TV Series: Mad Men Want to become a copywriter? The world of copywriting is huge fun. It’s also extremely lucrative. Copywriters write to sell, therefore it’s very different from other forms of writing. When I’m talking about copywriting to people … Continue reading

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Copywriting Beginner: My Top 5 Tips To Help You to Make Money

Copywriters write to persuade, so copywriting involves salesmanship, whether of a product, or a point of view. Vital: you’re selling to a specific audience, one person at a time. You must understand your audience’s desires, and how to tap into … Continue reading

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Copywriting Services: Fun Ways to Promote Yourself As a Copywriter

Many copywriters hate marketing; they’re very shy. They understand that their business starves without the lifeblood of promotion, but while they’re happy promoting others, they’re too shy to promote themselves. Does this sound like you? Perhaps you think of advertising … Continue reading

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Write for Big Money: Become a Copywriter

In this coming week’s ezine, our theme is “Get Paid to Write Whatever You Like”. You can get paid to write just about anything these days. It promises to be a fun issue. I started making a list of the … Continue reading

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Copywriting Tip: Make Money for Your Clients, and You’ll Get Retainer Clients

The most important thing I teach my copywriting students is to SELL. Copywriting isn’t just crafting creative copy. Copywriting is all about the offer. In this post, Copywriting Secrets: 3 Profitable Tactics You Can Use Today | Angela Booth’s Creativity … Continue reading

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3 Qualities of a Successful Copywriter

What qualities do you need to become a successful copywriter? Firstly, you need the desire. That desire trumps everything else. If you want to do something, it’s generally a clue that you can do it, with a little application and … Continue reading

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Copywriting: Answer Questions, Make Sales

Someone once said that copywriting is persuasion in print. It’s also persuasion on the computer screen, of course. Therefore, writing copy boils down to one simple task: you need to get people to do what you want them to do. … Continue reading

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Copywriting Essentials: What You Must Know About Features and Benefits to Write Great Ads

Copywriters understand the difference between features and benefits. However, you don’t need brilliant copywriting skills to write a great ad. You just need to know something very simple — how to use features and benefits in your advertising. I tell … Continue reading

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A Copywriting Career Is Yours if You Can Sell With Words

With the success of the series television series Mad Men, copywriting has become an appealing career to many people. Could you become a copywriter? You certainly can, if you’re creative, and if you can sell with words. I’ve been a … Continue reading

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