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Tag Archives: branding
“Brand” Journalists: The New News Writing
When companies develop a content marketing strategy, they run up against an inconvenient truth. Sooner or later, they run out of content about widgets (that is, whatever it is that they’re selling.) Nevertheless, they need to keep pushing out content. … Continue reading
Posted in freelance writing jobs
Tagged branding, business writing, journalism, journalists
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Marketing your writing sucks, but so what?
Writers write. And SELL. Unfortunately, writers who don’t understand that are in big trouble. For many years it was possible to let others handle the marketing of your writing. It’s not possible these days. I know three writers with huge, … Continue reading
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