You’re a blogger. Usually we think in terms of making money from our own blogs, but what if you used your skills to get hired by a company, and became a blog manager? At larger companies, with an Internet sales channel, blog managers earn six-figure salaries.
So, what does a blog manager do? Your duties would include:
- Developing an editorial calendar, and creating great content for the blog on a schedule;
- Creating content on demand for marketing: press releases, social media posts (Facebook and Google+, and so on).
You need the ability to write for blog’s target audience, and have a knowledge of meta data (keywords, post titles and descriptions.) Ideally, you’d have a background in marketing communications, or journalism. However, if you’ve displayed blogging expertise, and experience, you might be more attractive than someone who’s credentialed, but clueless about blogging.
In our Get Hired to Blog to blog program, you discover how to get freelance blogging gigs. However, if you love blogging, keep in mind that some companies want a blogger in-house – this blogger is a vital part of the sales and marketing team. Blogs are becoming publications, and are worth millions of dollars to large companies.
Some bloggers luck into blog manager roles. Several of my students have been offered full-time jobs as blog managers, and it’s not surprising. Content marketing is huge, and these days everything is real-time. Companies need to respond fast when there’s a PR hiccup, and less dramatically, to customers on social media.
If you want a full-time job as a blog manager, you can get one.
Here are some tips which will help.
1. Let the Companies With Which You’re Working Know You’re Available.
Your first step in getting hired is to build your “book”, just as it is in copywriting, or in any form of paid writing. Your “book” is your portfolio. Take as many blog jobs as you can, so you have experience working with a large number of companies. Add your best posts to your book.
Let the companies with which you work know that you’re available for a blog managing role. A company may want you to work in-house, but many large blogs are run by virtual teams, so you can work from anywhere.
If you’ve worked on a blog, get in touch with the company to touch base every few months. They may be interested in giving you more freelance blogging projects – or they many want a blog manager.
2. Create a Media Kit – It’s a Sales Tool for Your Services.
You need a media kit, also known as a press kit.
Your media kit contains:
- A short profile of who you are and what you do;
- Sample blog posts;
- A press release.
You can add anything you like to a media kit; add whatever material you think will make you more attractive to companies looking for a blog manager.
3. Say “Thank You, I Love Your Products”, and Introduce Yourself.
Many years ago, when I was a young mom, I wrote for magazines. I also wrote for trade magazines, the local newspaper, and local organizations. I got into the habit of sending letters to companies thanking them for products and services I used, and telling them why a product was useful to me. Occasionally, I’d get some swag from companies I’d contacted, which was kind of them.
All these years later, what sticks in my mind is the contacts I made, and the writing gigs I got, just from a simple letter. (This was way before email.) Initially I’d just send a short note. Later, when I started writing copy, I’d include an extra paragraph introducing myself as a writer, and asking them to get in touch if they needed marketing communications help.
Today, networking is much easier. I’ve talked about introducing yourself before. Be genuine. Compliment people who deserve it; thank companies which create the products you use. Good things will develop from this, especially if you mention you’re a blogger, and are open to blog manager jobs.
If you’re interested in blog manager roles; you’ll find our Get Hired to Blog a great resource.
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