If there’s any secret to writing blurbs which sell, it’s this: write your blurb FIRST. Then write your book. Yes, I know this is challenging; I often find myself sailing through a book, forgetting the blurb entirely.
To guard against this, I’ve placed sticky notes where I’m likely to see them: decorating my monitors, stuck on my dressing table mirror, on the fridge…
Why is writing your blurb first so important?
Self-publishing: fulfill the promises you made in your blurb (book description)
Writing your blurb first is important because you need to fulfill promises you made in the blurb. It’s much easier to edit your blurb than it is to edit your book.
Unfortunately whether you’re writing fiction or nonfiction, while you’re engrossed in your blurb you’ll often be inspired with the perfect addition, or plot point, or whatever. That’s cheering if you’ve yet to write the book. Not so cheering when your book’s done.
When your book’s done, and you need to write your blurb
Here are some tips.
- Outline your novel, or nonfiction book, so you can see what you have;
- What’s your point? What’s your main character’s goal? Or with nonfiction, how will your book help readers?
- Write your blurb, without referring to your novel/ nonfiction book.
Why write without rereading?
When you try to read your content while you’re writing your blurb, you’re down among the weeds. You become overwhelmed.
I’ve been a copywriter for almost 40 years. Writing advertising copy (yes, your blurb is an ad to entice readers) requires research. Once you’ve done the research, you do your best to forget it, because you’re depending on your creative self to help you with a flash of inspiration.
Your chance of that flash occurring is more likely if you free your mind from your preoccupations with your book’s content.
So, try writing your blurbs before you write your novel/ nonfiction book. It will make self-publishing much easier; you may even enjoy writing blurbs. 🙂
You can, when you discover the secrets of writing blurbs (book descriptions) which sell.
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