I adore Pinterest for book marketing, because I love Pinterest. Affection and enthusiasm for a marketing venue is important when it comes to “free” (organic) marketing.
It’s different when you’re paying to advertise. You can dislike the venue intensely, but you don’t care, because you’re only there to post your ads.
But does Pinterest work for book marketing?
Book marketing on Pinterest: is it effective?
Here’s my weaselly answer: maybe — or probably. It very much depends on your audience for your books. Is your audience using Pinterest? If so, have at it.
A couple of my pen names are doing reasonably well. One’s my own; I manage the other for a client. Both names have Pinterest accounts. Last year I decided to set up Facebook pages for both names, but was so busy that I didn’t get around to it.
Finally I decided to forgo Facebook, because as these names’ Pinterest accounts grew, so did sales. The only other book marketing we did for the pen names was a little AMS (Amazon Marketing Services) advertising.
Let’s look at ways book marketing on Pinterest could work for your books.
1. Promote your books yes, but do remember, it’s “social” media
This first tip is perhaps the most important. I’ve been using Pinterest for years for fun; book marketing was almost an afterthought.
To get followers, and repins on Pinterest, it’s vital to become a Pinterest user. While your most important Pinterest board may be your “author name” board, your readers want to get to know you.
Create boards for your interests — readers have interests too. Someone who’s found one of your pins, which leads to your “home-cooked fast food” board, may follow you, and discover your books.
Be sure to repin others’ pins too; do more pinning and repinning of others’ content than posting of your own. You’ll make sales.
2. Create a board for each of your books (and your blog)
Got a blog? Kudos if you have — your blog and Pinterest are a two-way street. Your blog’s readers discover more about you and your books on Pinterest; your Pinterest followers discover your blog, and your books via Pinterest… symbiosis.
Vital: the more often people discover you, the more you gain recognition (and sales) not only for your current books, but also for the new books you’ll write this year, and into the future. (And yes, this means that you’re building a platform while you’re blogging and pinning away, and this is a good thing.)
Wondering what to post on your book’s Pinterest board?
- Art-work for your book and images from places/ people/ events mentioned in the book;
- Images from research resources you used in the book;
- Snippets from your book reviews;
- Images from blog posts in which you talk about the book…
3. Create a group board for your genre
Group boards on Pinterest have advantages:
Pinners who follow the group board show up as followers of the owner only, yet ALL Pins to the group board from all contributors can show up in the home feed of every Pinner who follows it.
That said, some people hate group boards… If you check my Pinterest boards, you’ll find that I’m a member of several group boards. I’ve been using group boards for years, and they work for me — your mileage may vary, but why not set up a group board for your books’ genre, or category?
Group boards are a quick way of getting exposure — and networking. Be sure to promote your group board as widely as you can. It’s a challenge to discover group boards if you don’t stumble across them.
A BIG tip: there’s no magic bullet to book marketing via Pinterest or anything else. Maintain any group boards as lovingly as you maintain your own.
Book marketing via Pinterest repays the time you spend on it
It will take time to get followers, and embed yourself and your books into the Pinterest eco-system. The rewards are great, but do remember that there are no guarantees. Try Pinterest to see whether it works for you.
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