If you find it hard to market your writing or your books, you’re not alone. Here’s something to keep in mind, no matter what kind of marketing you do. There’s a huge amount of content everywhere — and it’s your competition for attention. No one can consume all the content that’s everywhere.
So, attention is all that matters.
Fail to get attention, and you’ve wasted the time you spent creating content— and the money too, if you’re using paid advertising.
To repeat, attention is everything. To get attention, consider the copywriter’s maxim: Attention, Interest, Desire, Action — also known as AIDA.
AIDA comes naturally to me. I’ve been writing copy for longer than — well, a long time.
Visuals are the old standby when it comes to getting attention. Yet few writers use them, or if they do, they’re an afterthought.
That’s OK, we’re writers; we’re all about the words. However, we need to change our thinking and habits. To repeat yet again (it’s important): you need to get attention, so consider using visuals.
Market with visuals to get attention for any kind of writing
In my real life, I’m a copywriter. I can remember way back in the 1990s arguing with an ad agency director about images. To the agency, the words were an afterthought. It was all about the images, and I hated it.
The more things change however, the more they stay the same.
In today’s world, if you’re not using images, you’ve lost the marketing battle. Don’t become depressed, or take to drink, but accustom yourself to:
- Few sales, whether of your writing services or books;
- A dwindling income;
- Endless frustration.
Have I annoyed you yet?
I HOPE so.
As we’ve said, it’s all about attention, and that means images. If you can manage it, it also means video, and audio. But let’s stay with what’s easy for now: images.
1. Start with Facebook: you can tap into a HUGE audience
Facebook’s taken over the world. With two billion (yes, that’s BILLION) subscribers, no one can ignore Facebook. It’s powerful.
Facebook is also EASY to use. Don’t ignore it. I ignored Facebook for years… finally I made my peace with it. Hello, Facebook… (sigh.)
You can market your writing services business, and your self-publishing empire, using Facebook pages alone, if you want to avoid other venues.
Create a Facebook page for anything you want to promote. Facebook makes few demands. You can snap an image on your cell phone, and upload it to Facebook, or to Instagram, which Facebook now owns. Hey presto, in two minutes you’ve done your marketing for the day.
To get you started using images on Facebook, check out Top 16 Facebook ad design trends of 2017.
2. Use your camera, or buy low-cost visuals
Not every marketing image you post has to be about your writing. Images you post may be about your writing, or they may not.
There are numerous free image libraries online, and you can source images there. Or you can buy images, often very cheaply, from commercial stock libraries.
That said, please remember your cell phone — you’ve got a great camera, that’s with you everywhere.
I’m sure you’re thinking… yes, but images of WHAT?
Anything you like:
- Where you went, what you did;
- Your computer on a coffee shop table;
- Cute images of kids and pets…
Anything you like. Remember: ATTENTION.
Images grab attention. Who knows, you may put your pet ferret’s cute pics up on Instagram, and he may become an Instagram star. 🙂 Of the thousands of folk who view your ferret’s pics, a few will check out you, and your writing.
3. Play with an easy (free) image editor to add words to images
Not every image you use needs words. Some do. And some images need to jazzed up a little before you post them.
Picmonkey is a free image editor which is simple to learn, and to use. Other free image editors abound. Do a search. You may even own an image editor.
Market with images: they grab attention, and SELL
Your images needn’t be glamorous, or in any way spectacular. They may be, sure. And over time you’ll create some wonderful images.
In the meantime, when you think “I need to market”, think about images. They can make all the difference, and one last time… they get attention. 🙂
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