When you’re writing to sell, Christmas comes early. Many businesses make the bulk of their income from October to January. If you’ve got clients, they have writing jobs for you NOW. It’s much easier to get writing jobs at this time of the year.
Holiday season dollars: get into gear now
Start by opening your client list. You do have one, don’t you? If you don’t, make a list of everyone with whom you’ve worked in past 12 months. They ALL need something you can supply.
Pick up the phone and call your best clients. Ask… “Hi… What are you doing for the holiday sales season? If you’re running sales, I’d love to help you to get the news out about them.”
At this time of the year, companies are spending money, which means that you can make money.
Get creative: make a LONG list of things you could do
Start by creating a mind map or cluster diagram. Let yourself go. Write down everything you can think of that you could do for your clients. Then narrow it down. Remember, your clients and prospects are busy now. They’re open to anything which can get the word out about their holiday sales. They need you. 🙂
Remember what we said about your $250 hourly rate:
…start tapping the keyboard. If you’re a new writer, and don’t have clients, it’s your job to get them. If you have three hours a day to write, those hours are spent getting clients. Use the phone, use email, use a loud hailer — get clients.
Take heart. Companies need content, and you’ve got the perfect reason to get in touch: “Hi, my name is _________. I’m a freelance writer, specializing in ________. You’re gearing up for Christmas sales, and I’ve got a couple of openings in my schedule.”
Professional writers LOVE Christmas. The pickings, so to speak, are rich. Start planning, and doing, and you and your loved ones will have the best holiday season ever.
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