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Today’s challenge for writers: attention and visibility
Today, every writer struggles for attention. It doesn’t matter what you write, whether you write web content, marketing copy, blogs, books… Writers for struggle for ongoing visibility. Companies do too.
How do you get that attention/ visibility?
If you’re working for a big company, you may be tasked with maintaining social media accounts, or the company blog. Or with writing Pay Per Click advertising, and managing advertising campaigns, so that that your big company can rise above the noise.
On the other hand, if you’re a solo operator, you get to do the social media accounts and the advertising yourself.
When I was chatting with writers about what to include in the book, it shocked me how often new writers mentioned “… if I’m good enough.”
Have you ever felt that way? If so, here’s another excerpt from the book, plus a short exercise to try.
A dangerous belief: “if I’m good enough…”
“If I’m good enough…” is a dangerous belief some writers have about their writing.
Either consciously, or subconsciously, these writers believe that their writing will sell, one day, when it’s “good enough.”
In other words, these charmingly innocent writers believe that somehow, magically, they’ll be “discovered” and that the writing they produce will sell. They won’t have to do anything at all — they’ll just write, and their words will sell.
These writers write a book, or a short story or two. They may create a blog. When Lady Fortune doesn’t shower them with gold, they’re sad and disappointed. They decide that they’re just not good enough to succeed as a writer…
Does this sound like you?
Believe this: if you can write an email message that gets a response, you CAN succeed as a writer.
Please believe it, because it’s true.
I promise you that if you’re reading this, you’re good enough.
Moreover, all you need to succeed is attention, and you’ll need to work for it.
Set goals to win attention
I coach writers, so I work with new and established writers every day.
Before we begin working together, each new student receives a questionnaire. One of the questions is: “what are your goals for your writing, in the next 12 months, and three years from today?”
(Exercise) What are YOUR goals?
If you don’t know where you’re going, you’ll end up in some strange places. So, before we go on, take a few minutes to jot down one major goal you’d like to achieve in the coming 12 months.
Also, jot down where you’d like to be, three years from today. What will you be writing? For whom? How much income will you be making, three years from today?
Please do this exercise NOW.
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