Oh the horror — Christmas goodies are appearing in the shops already. By October, the holiday selling and buying season will be well under way. A student asked about some writing ideas to take advantage of the season, so here we go…
Writing ideas: think of writing services, plus products to sell
Companies large and small are super-busy at this time of year. They don’t have the time for all the marketing they want to do, and this is where you, the hustling freelance writer, come to the rescue.
Make a list of all the writing services you might offer which would help businesses to increase their profits between October and January.
Remember to create products too. How long would it take you to write a couple of Christmas short stories, and publish them as an ebook? Or perhaps a nonfiction guide to (anything you like), which would help readers to cope with the holidays?
Let’s look at some other writing ideas — this list is by no means comprehensive. Use the list to brainstorm services and products which you could create and sell to make this your best-ever Christmas.
1. (Services) Create 30 “special offerings” blog posts, or email messages for a company
Promotions equal sales. Look through your client list for the past 12 months, and send out an offer to your list.
The offer could be anything, but make it holiday-themed. Few companies have the staff to do as much promotion as they’d like to do. Step into the breech — you’ll increase their sales, and they’ll pay you well.
Think in terms of daily mailings to their mailing list, or daily blog posts, or daily posts to Facebook pages.
One writer I know did exactly this; he contacted 30 clients with whom he’d worked, and five took him up on the offer — several more hired him to do one-off Christmas projects.
The results from just one email excited him so much that he’s decided to make email offers a part of his business going forward. You might want to consider this strategy too; it works.
2. (Services) Create tutorials and guides for a business’s top-selling high-end products
A few months back, I bought a powerful vacuum cleaner to get rid of the dog hair in my house. While the cleaner was easy enough to put together, I still haven’t unpacked all the add-ons: attachments to clean curtains, skirting boards, upholstery…
Today, most products are sold with minimal instructions. Or the instructions are so skimpy they’re useless. This means that few people get as much value as they could from high-end purchases. Look through your client list, and offer to create tutorials and guides for their high-end products.
You can put together a guide to getting the most from a product in an afternoon, and you can charge well for it too.
Your clients can post this material on their websites. So, not only can they help past customers, they can attract future customers too.
3. (Services) Add daily photos and social media content to a company’s Facebook page — charge per package, or per post
Are your business clients still begging for “Likes” for their Facebook pages? Break them of this habit — this holiday sales season, encourage them to sell on their pages.
Offer to create a holiday content package for your clients, consisting of photos and other social media content. You can opt to charge for the complete package, or you can charge per social media post.
Be sure to include some sales content within the package.
(Big tip: you can charge MUCH more if you create some advertising and set up a Facebook ads campaign for the client too.)
4. (Services) Help a company to launch a blog/ newsletter/ mailing list for 2018
Go through your client list. You’re looking for large companies which don’t have a blog or a mailing list. Create an offer first. Decide what you’ll include in the package, and how much you’ll charge. Then pick up the phone and call the marketing manager.
5. (Self-publishing Product) Get together with three other authors and create an ebook bundle
Bundles still sell on Amazon. If you’ve got some short stories, or a novella which you haven’t published, get together with several authors who write in your genre to create a bundle. Your goal isn’t to make money from the bundle — it’s to target readers who’ve never heard of you to become your readers.
Be sure to include a link to your blog or Facebook page, or to the subscriber signup page for your mailing list.
6. (Self-publishing Product) Launch a new fiction series with a short prequel
Planning a new fiction series or serial in 2018? Build interest now. Write a short prequel at novella length and publish it, with a link to your readers’ signup page. It’s never too soon to market. 🙂
7. (Self-publishing Product) Publish a short story a day for 15 or 30 days to kickstart your book sales for 2018
Feeling energetic? Not only do short stories sell, they also boost sales of your other books. Consider writing and publishing a short story a day for a week, two weeks, or even for a month. You may be exhausted at the end of this writing stint, but your publishing catalogue will be in wonderful shape.
Writing ideas for the holidays are everywhere
Everyone’s writing business is different. Only you know what will appeal to your clients.
Important — when charging for your writing services…
- Charge TOP fees. Companies are flush with cash over the holidays. If you can make money for them, they’ll pay whatever fees you ask.
- Get paid up front, or in two payments at most, and get the final payment before you send the complete package to the client.
Get started now, and make this Christmas season amazing. You can do it. 🙂
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