Your blog is an essential tool for your writing career, no matter what kind of writing you do. This week I’ve been working with writers who aren’t getting the results from their blog which they could be getting.
One writer’s been blogging for three years. He said: “Everyone says that you need a blog, but I don’t see it.” He’s yet to get his first client from his blog.
Which brings us to mindset.
Your blog isn’t divorced from your writing business; it’s an integral part of it.
Your blogging mindset: tips to help you to sell via your blog
Let’s look at some quick tips.
- Create writing goals. Your blog will help you to achieve your goals for your writing.
- Blog next. Choose ONE marketing goal, and stay on-message. Advertising trends come and go. Amazon’s Marketing Services (AMS) is the current super-hot venue for self-publishers. Facebook ads are hot too. LinkedIn advertising works for many writers. Sadly, all advertising has this failing: stop paying, and the ads stop.
- REPEAT the above process. Track your goals. If your blog isn’t selling: act. There’s a reason for that sad state of affairs, and you can fix it.
A simple blogging mindset: find something that works, and do it
“What works” will change with the goals you have for your writing career. You may be blogging for a stable of clients this year, copywriting next year, and ghostwriting the year after that.
All you need to do is find out what works, for a specific goal.
Stick with simple strategies, and be consistent
Here’s a simple strategy:
- Get writing gigs on the freelance marketplaces;
- Blog to establish your credibility and visibility.
Oddly enough, I discovered years ago, and my students use this strategy today — when you’re bidding for gigs, blogging helps. Your profile on a marketplace is indexed by the search engines. You may well find, depending on which marketplace you use, that you get more gigs off the marketplace via your blog, than you do on the marketplace itself.
It’s a lovely synergy, as long as you’re consistent.
And as we’ve said — do what works.
Experiment to see what works for you
Please don’t be afraid to experiment.
One writer has a small business blog. It’s a news-style blog, focused on medium-sized businesses in her locality. She lives in a small town, and attracts clients from several cities within a 100-mile radius.
She’s making a six-figure income, so how does she do it?
Her blog’s offerings are similar to those which local newspapers once offered:
- News — focused on local business only;
- Advertising (placed by local businesses, paid quarterly);
- Unpaid contributions — anything from the results of sporting events to recipes and children’s activities;
- Paid classified ads for local businesses. Most of the classifieds are business-to-business advertising.
She said: “I started the blog eight years ago. At that time, I had Google AdSense ads on the blog, and ran AdWords campaigns to get clients. Websites were a new thing to many of my clients, but enough companies hired me that I stayed in business — I blogged about my clients, and the blog just grew.”
This writer discovered what worked for her, created a blog which sold her services, and then turned the blog into a business.
Experiment, be consistent, and then do what gets results
I love blogging. I’ve been doing it for almost two decades. Over the years, my blogging’s changed, as my goals have changed.
Blogs are simple to create. They can take your writing business to a new level — as long as you keep a blogging mindset.
And have fun, of course. 🙂
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