Over the past few weeks in Team Up, I’ve been working with several writers who want to make money online. They’re setting up blogs, and they were shocked when I pushed them to create a blogging income immediately. One student, who was new to the training, already had a blog. Sort of. He’d been “developing” his blog for four months; the blog wasn’t yet live.
He highlighted a problem many bloggers face: how do they monetize their blog?
The answer? It doesn’t matter, as long as you do it immediately.
Blogging income: make money immediately
For many bloggers monetization is something they aim to do once their blog is up and running, and is getting traffic. While this seems like a great idea, there’s a big problem with it, and it’s this — your blog may not sell.
It’s a chicken and egg conundrum. What comes first? The blog, or the monetization? I suggest that the monetization MUST come first. If it doesn’t, it often won’t happen at all. Many thousands of bloggers abandon their blogs every day because they’re disappointed — they’ve worked hard on their blog, and it’s not working for them.
Get an idea, create a blog, and monetize it immediately
Several of the writers in the Team Up group had tried blogging, but they got hung up on the blog’s niche. We decided that the niche didn’t matter, the monetization did. So they chose a monetization method that they could implement immediately: they’d create something. If their creation sold, then the blog was viable. If not, it was a dud.
3 steps to selling on your blog in 24 hours
If you want to make money online, and have considered blogging, follow these three steps to sell on your blog in 24 hours.
- Create something people want
- Set up your landing page, payment page, and thank you/ delivery page
- Promote your offering widely
1. Create something people want
Products which the writers in Team Up created:
- A blogging service (grin — blogging was obviously top-of-mind with them);
- A template package (these were templates that the writer had developed and was using; he thought that others might find the templates useful too);
- A package of articles;
- A website editing service;
- A social media posts offering;
- A 15-page ebook on online payment services.
The product you create is almost immaterial. It needs to be something that you think people might want, and which is related in some way to your blog. Most of the Team Up group wanted to sell services via their blog.
2. Set up your landing page, payment page, and thank you/ delivery page
Product created? Wonderful.
Next, you need to create a landing page, plus a payment and delivery page.
Your “landing page” is your sales page. It’s where you describe your product. A landing page can be short or longer; it depends on what you’re selling, and whether you need to provide a lot of information to answer questions your audience might have.
You can set up a landing page on any blogging service. It’s just a blog page, rather than a post.
How will customers pay you, and how will you thank them and deliver the product? It’s easiest to do this if you’re using a service like Squarespace, which has commerce options. However, it’s just as easy to set up a payment button in PayPal, and then deliver the product via email. If you choose the PayPal option, explain on your landing page that you’ll be in touch as soon as possible to deliver their product.
3. Promote your offer widely
All done? Now it’s time to promote your offering. You can promote in any way you choose:
- By posting on your blog;
- With posts on social media;
- With a mailing to your mailing list…
If you’re just starting out, you may not have an audience. That’s OK; it will just take you a little longer to make your first sale, until you build up your reach. Create social media accounts, and use them. If you’re a member of a relevant Facebook group, or online forum, mention your product there.
Facebook can be helpful if you have minimal reach. Set up a Facebook page for your blog, and then set up some Facebook ads to promote your product.
The biggest benefit of selling fast… Your first sale
Our Team Up group was galvanized when each made his first sale. Their confidence immediately went up. Not everyone made a sale quickly. For several, it took a week or two, but they eventually all made that vital first sale.
Once you’ve made a sale, you’ll know that you can do it. Our group started buzzing with ideas. You will too. Have fun. 🙂
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