I never meet writers who ADORE ebook marketing. It must be a rule: love writing; hate marketing. In our Ebook Dominance program, which closes for 2017 on April 8, I teach a powerful strategy to increase your sales, spend less time writing, and build a real self-publishing business. A side-benefit: you’ll grow to love marketing.
The program grew out of my own successes and miseries with marketing. I used to be someone who hated marketing my own writing. That was quite a trick, for someone making a living as a copywriter — I could market others, but not myself.
Here’s what helped with my own struggles with marketing: strictly limit the time I spent on it, and have FUN in that limited time.
Ebook marketing in strictly 15 minutes a day
The limits worked so well, that I started teaching the process.
Over time, we found that the 15-minute rule had a powerful effect. Students were successful when they spent just 15 minutes a day on marketing. They made more sales, often by writing less.
(I’ve extrapolated that there are several reasons for this, but you don’t need to know the reasons. Just focus on the 15 minutes, daily. :-))
One writer had written 11 ebooks. She was selling, but her intermittent marketing pushes had little effect. When she consistently spent 15 minutes a day marketing her top sellers, within a couple of months she was making more from her ebooks in a month than she’d made over the previous two years.
Other writers got similar results, so it definitely wasn’t a fluke.
Let’s look at some of the simple ebook marketing tricks which worked for the writers who use the process.
Vital — limit your marketing to STRICTLY 15 minutes a day.
1. Post in a Facebook group or on a Web forum, related to your topic (nonfiction) or genre (fiction)
Please, no mentions of your book. Anyone who wants to befriend you or is interested will visit your profile. They can investigate your ebook there.
2. Pull a quote from your book, and create an image
I love this idea:
Images with quotes have been popular on the social media sites for years. Why not create a few images for your book?
3. Emotions — grab an excerpt from your book: around 250 words
No one has time to read today.
In that spirit, pull a SHORT excerpt from your ebook. Think movie trailer. You’re looking for an excerpt which provokes emotion: it’s entertaining. Did I mention short?
You can use this excerpt in many different ways to market your ebook.
4. Send your excerpt to influencers : offer to write a blog post
Who are the top bloggers in your area?
Look at your excerpt, and think about content you could develop from it, and offer guest posts:
- Why I wrote this
- How I wrote it
- Why it’s important/ fun/ valuable
Here’s a secret. Bloggers receive offers of guest posts regularly, and most are inappropriate for that specific blog. Worse: they’re boring.
Be interesting, and you’ll get a guest post or three.
Remember: 15 minutes. This project will take longer than 15 minutes, so create it over several days.
5. Write a press release for your local media over a week or two (15 minutes a session)
Press releases work. They work best when they’re somehow tied in to your local media. Ideally, a reporter from local TV or radio will interview you.
Emphasize the fact that you’re local.
6. Create a Facebook page/ Pinterest board/ Twitter hashtag for your ebook
Your new ebook needs its own social media page, so create any one of these:
- A Facebook page;
- A Pinterest board;
- A Twitter hashtag.
Promote the ebook’s page, remembering that social media is social, so you need to promote others while minimally promoting your ebook.
Consistency counts: 15 minutes daily for simple ebook marketing
Is this the entire 15 minute process? Of course not. It’s way more involved, but these little tricks will get you started building a marketing habit.
Have fun. 🙂
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