If you’re a self-publisher, chances are that nonfiction ebooks are part of your plans for 2017. I’ve received many queries about them from self-published authors. Sometimes these queries are anguished pleas for help. The authors have given up on an ebook, or their “nonfiction doesn’t sell”.
Nonfiction ebooks are a HUGE opportunity for writers. People will always need information.
Nonfiction ebooks: still a great opportunity (but do your research)
Let’s tackle the “nonfiction doesn’t sell” wail of despair first.
If you enter “low sales” into the search query field on this blog, as in the image below, you’ll see that I’ve covered low ebook sales in detail over the past few months.
To use the search query box, navigate to the BLOG part of the website via the top navigation bar on the home page, because the box doesn’t appear on the home page — it only appears on the “blog” section of the site.
Here’s the “low sales” search to make it easier.
The biggest reason by far that nonfiction ebooks don’t sell is simple: the writer is targeting a small audience. Use KindleSpy as a tool to assess the size of the audience for your proposed ebook.
For example, I just ran a search for “nonfiction ebook” on the Kindle Store, and according to KindleSpy, the average monthly revenue for this topic is just over $1,000.
If you conduct a search and the average monthly revenue is low, you’ll need to tweak your topic if you want to increase your revenue.
Don’t have KindleSpy? (BTW, I have no connection to the developer, I just use the tool and find it useful.) Use Google. Enter your topic into Google, with “ebook” tacked to the end of it. Depending on the topic, you may see some AdWords ads on the right sidebar of the search results. Ideally, you’ll see some advertising there. You can also enter your topic with “ebook” into Facebook’s search query, to see whether people are advertising there.
When people are advertising something, they’re making money.
That said, whether an ebook sells or not is often a gamble. So, unless you can write ebooks quickly, you’ll be wasting months of work.
You need to a strategy to test nonfiction ebook categories and topics FAST.
Test your nonfiction ebooks’ topics quickly, it’s essential
There are many reasons ebooks don’t sell.
Often, the author’s omitted his meta data:
- No keyword in the title;
- No proper audience targeting in the ebook description, or just a few sentences in the book description. Please use the 400 words that Amazon gives you for the description. 🙂
- No keywords.
Just as often it’s the topic. For whatever reason, the topic doesn’t sell, or it doesn’t sell for you.
You need a fast way to get nonfiction ebooks into the marketplace to test topics. Which brings us to…
If an ebook doesn’t sell, write a 24-hour ebook
I created Nonfiction Ebooks Goldmine: Write and Sell Nonfiction Ebooks In 24 Hours Or Less so you could test topics quickly. You can write a short ebook, and if it sells, you’ve found a great topic. No sales? Onward to the next topic.
A complete plan’s included, so you can produce excellent, salable ebooks quickly.
Here’s an excerpt.
From the introduction to Nonfiction Ebooks Goldmine
Here’s a snippet from the introduction to Nonfiction Ebooks Goldmine: Write and Sell Nonfiction Ebooks In 24 Hours Or Less:
You will make more money self-publishing than you can make if you write for major publishers
I wrote business books for large publishers like Prentice Hall in the 1990s. I can make more money in a couple of months self-publishing on the web than I could make in years if I were silly enough to offer my books to traditional publishers today…
Can you spare just 24 hours to create an ebook that will sell for ten years?
I’ve been selling several of my most popular writing programs for many years. Yes, they’ve undergone modifications in those years; I revise and revamp them every couple of years or so. And admittedly, they took me longer than 24 hours to create… because I wasn’t in any great hurry to create them. At the time, I had no idea I would still be selling these products, and making a great income with them, years later.
That’s what’s possible, however, and more so now that you can write something in the morning, and post it on the ebook retailers in the afternoon.
Your self-publishing profit plan: write nonfiction ebooks
I created a plan for my writing students to write and self-publish a nonfiction ebook in 24 hours or less.
Now you can use it too: Nonfiction Ebooks Goldmine: Write and Sell Nonfiction Ebooks In 24 Hours Or Less.
I hope you enjoy it, and use it to create many ebooks. Who knows? You may well create a bestseller or two — the opportunities are there.
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