Kindle publishing is hot. You’ve written a Kindle ebook, and want to make more sales. Everyone does. “How do I make more sales?” is the most popular self-publishing question we receive.
Unfortunately, there’s no easy, one-size-fits-all answer.
Let’s look at some tips to help you to sell more.
1. Do something — do anything, it all helps
To sell more ebooks, you’ve got to ACT — see competition, below, in our fifth tip. We all have limited time however, so you need to choose what you’ll do, and that depends on how many ebooks you’ve published, and how many pen names you’re using.
Just written one ebook? In that case, your time may be better spent in writing more. Spending lots of time and money promoting a single title is wasteful. Once readers have bought your ebook, what then? There’s nothing else for them to buy. So spend your time building your catalogue by publishing more.
I have several pen names for which I do zero promotion. I never promote until I have at least five ebooks under a specific name. Think longterm. In the final quarter of 2016, your publishing plans for 2017 should be done.
2. Writing fiction? Consider writing short stories
You’ll find that you’ll get a bump in sales each time you publish a title. New titles keep your name out there. This can be challenging if you’re writing at novel length. Publish short stories in between your longer ebooks.
3. Use your “free” days wisely
As a promotional strategy, “free” doesn’t have anywhere near the effect it had even a year ago. But it still works. I gave you a strategy here — Kindle Fiction: Free Marketing Tips:
“Here are some tips on making the most of your KDP Select “free” days. They’re a brilliant sales opportunity, and used well, you’ll boost your ebooks’ ranks, and will make many more sales.”
4. Create a marketing plan, and follow the plan
After you’ve published at least three ebooks, create a little marketing plan. Your plan needn’t be extensive, and it needn’t take you longer than 15 minutes a day. Over a working week, 15 minutes a day mounts up, and you’ll get results.
You can create your own marketing plan, or use the plan I laid out for you in Ebook Dominance.
5. Competition is good: ACT to build visibility for your ebooks
Several students in nonfiction categories on Amazon have told me that their competition is much bigger — and stronger — than it used to be. That’s only to be expected, and believe it or not, lots of ebooks in your category or genre is a good thing. It increases the overall size of the market for your ebooks.
That said, you need to ACT. After you’ve published a couple of titles, start to promote, slowly. Increase your efforts when you’ve published more. As we said in our first tip: do something, anything — it all helps.
Most importantly: have patience. You’re building a future as a self-publisher.
Here’s a piece of advice which leads to success: enjoy writing and publishing. It’s a journey. Keep working towards your goals. You’ll get where you want to be. Along the way, accept that you’ll hit speed bumps. Everyone does. Keep working anyway. If you love what you do, that won’t be a hardship. 🙂
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