I’ve had some questions from writers who’ve stepped away from writing for a while. They either gave up writing to get “real” jobs, or they got too busy to write. Now they want writing jobs FAST, so that they can reboot their career.
Writing jobs are everywhere: hunt them down
The best writing jobs aren’t advertised. That’s always been the case. However, you can certainly get a membership at an outsourcing site like upwork.com, and bid on projects.
Becoming a member on an outsourcing site is useful for research too. You can see the kinds of jobs for which projects are being posted.
Let’s look at some tips to help you to get jobs FAST.
1. Use your phone: make 50 calls a day
I tell my writing students that when you need writing jobs, getting those jobs is your only job. The easiest way to get gigs is via your phone.
Make a list of contacts: clients you’ve worked with, companies you’re familiar with — anyone and everyone who might be able to offer you a gig. Or who might know someone who can use your services.
Then grab your phone book, or call up the Yellow Pages website in your browser. Now make a list of categories of companies which may need writing services.
Your aim is to make 50 calls a day, until you have at least ten writing jobs lined up.
Estimating five minutes per call, it will take you 250 minutes to make 50 calls — over four hours. In two weeks, you’ll have made 500 calls.
Pay attention now: this is the brute force method for getting writing gigs. It works. Use it.
2. Use your capital: buy advertising
Hate the idea of making cold calls? Go the money route.
Decide how much capital you have to invest in getting writing jobs. It doesn’t need to be a huge amount — use what you have. You’ll get some money back with your very first gig.
Important advice: be SENSIBLE.
Let’s say that you have $400 to spend on advertising. Please don’t splurge it on “easy” Pay Per Click (PPC) advertising. It sounds oh so tempting: pay for clicks, get gigs.
PPC is very hard to get right. You need to spend money, to know how your chosen system works. A decade ago, PPC was cheap and effective. Now PPC is expensive and unless you’re an expert, you’re more than likely to waste your money.
- Advertise on websites. Let’s say you’ve worked for a couple of graphic designers. Ask them to sell you some advertising on their website. They’ll do it, and it should be inexpensive. (You need to advertise for at least a month, preferably two.)
- Put out several online press releases. If you have a great website, this is the ideal solution. Target the releases directly toward the companies by which you want to be hired.
- Advertise on LinkedIn — the costs are reasonable.
You can use either of these two methods — brute force, or advertising, and get results. Whatever you decided to do, keep going until you have TEN gigs lined up.
Final tip: make sure that you always have at least ten projects in your order book. Fewer than ten? Switch your focus to intensive marketing, immediately. Have fun. 🙂
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