As you may know, I’m a huge fan of blogging. I share a little of my own blogging journey here:
“Blogging helped me to get hired, and build a readership
“Blogging gave me tremendous opportunities. I began writing for clients across the globe. Barnes & Noble University hired me to develop a program on creativity. Publishers hired me to write business books, and ghostwrite other books. They also hired me to contribute chapters to books… I giggled whenever anyone suggested I was writing for free… Blogging was the best way ever to get all the writing gigs I wanted, and all the work I could handle.”
The more things change, the more they stay the same. If you want to get anywhere as a writer, a blog can boost the likelihood that you’ll succeed.
When I started blogging, 16 years ago, bloggers were considered a little (or a lot) strange.
Today, everyone’s blogging. Sadly, most blogs are doomed from the get-go. I’ve often said that blogging isn’t about the blog — and yet, that’s what most new bloggers focus on.
Blogging is instant publishing.
It follows that, the point of blogging is:
- Your goals;
- Your audience;
- Entertainment/ information;
- RESULTS. (If you’re not getting results, work out why.)
Your blog is a periodical: why would readers read your blog?
It doesn’t matter what the answer to that question is. What matters is that you ask the question, and you know.
Let’s look at a couple examples of writers who aren’t getting the results they want from their blog.
Writer A wants to get great writing gigs
You want writing jobs. That’s a very common reason for writers to blog. Some writers do it wonderfully, and their income leaps. Others, not so much.
If your “get hired” blog hasn’t increased the number and quality of the gigs you get, here’s what to check:
- Relevancy: are you blogging about things the people hiring you are interested in/ looking for?
- Have you included your contact details on every page?
- Have you included a CTA (call to action) in every blog post you write? Your CTA can be simple: “Writer A helps businesses to… (whatever)” — make it something that’s relevant to your target market;
- Have you differentiated yourself, and included your location?
Tip: if you’re blogging in order to get gigs, and aren’t consistently over-booked, take a fresh look at your blog.
Writer B wants to sell ebooks
Blogging is a super-easy way to sell ebooks. It doesn’t take much. Do it while you’re writing — we talked about blogging your novel here.
If your “I want to sell ebooks” blog isn’t selling ebooks, here’s what to check:
- Are you linking each ebook to the ebook retailers? Many, many authors who want to sell ebooks just don’t do this… Please do it;
- As above — include a CTA (call to action) in EVERY post. Keep it simple — “Check out (title) on Amazon (or wherever)”;
- Relevance — again, as in our get-hired list above. If you’re writing cozy mysteries, mention that in your blog posts. Talk about cosy mysteries in posts. Review other authors’ cosy mysteries. The search engines INDEX the Web. You won’t be found if you don’t mention the terms which will get you indexed so that readers can find you.
Tip: if your blog isn’t selling your ebooks, something’s awry. Get someone to look at your blog, and work out why. For some of my pen names, I have itty bitty little blogs. And yet, whenever I publish a post, I sell ebooks.
Blogging sells ebooks… when you do it right.
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