Most of the challenges that authors have with ebook marketing arise because they look on marketing as a separate activity. Why not make it part of your ebook writing process? Over time, it will become natural to you to create a marketing plan for an ebook while you’re planning it… before you start writing.
Let’s look at some tips which will help.
How to build an ebook marketing habit
1. Create marketing plans when you plan your new ebook
Got an idea for a new ebook? Wonderful! Before you start writing, think about the ebook’s audience. Write a couple of paragraphs about these readers. Taking a few minutes to do this makes these readers real for you. This is vital: when readers are real, you’ll write to please not only yourself, but readers too.
Next, create a simple marketing plan — just two or three points, on a sticky note.
2. Blog your ebook while you’re writing it
Got an idea for a new ebook? Play with the idea for a few minutes. Do you feel inspired? OK — blog about this new ebook idea you have. Or tweet about it. Or write a Facebook update. See? You’ve just done your first bit of marketing, painlessly.
Keep up this strategy. Blog, tweet and do other social media chores while you’re writing your ebook.
Don’t forget to create a mailing list. (See below.)
There’s a benefit to this — you’ll find that clarifying your thoughts in this way leads to more writing. You’ll get more and better ideas. And your enthusiasm for your ebook will build, while you’re writing it.
If you have a tendency for procrastination, as I do, you’ll keep writing, because readers are waiting for your new ebook.
3. Build your readers’ list while you’re writing your ebook
Every piece of marketing you do for your ebook has a single aim: to build your readership. If you haven’t created a readers’ list, do that now.
You can post short excepts from your new ebook, to whet your readers’ appetite for your new ebook.
4. Market daily: build a habit
In Ebook Dominance, we talk about marketing in just 15 minutes a day. Market daily. Most ebook authors find marketing challenging, because they don’t build a marketing habit.
A tweet which takes you 60 seconds to write is marketing. So is writing a blog post which takes you three hours. And so is posting images to Pinterest.
Marketing doesn’t need to be scary. Nor does it need to be a chore. It will become something you do automatically, while you’re writing your ebooks.
Once marketing becomes a habit, you can focus on writing. Not only will consistent marketing help you to sell more ebooks, it will help you to write better ebooks too.
Have fun. 🙂
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Updated: October 6, 2016
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