This article is for you, if you want to sell Kindle ebooks via your blog. I’m setting up a WordPress blog for a newish Kindle author; he’s published two novels and three short stories.
He was shocked when I asked for his genres before I installed his blog. Why did I need that info, he asked. “Couldn’t I add it later?” That got me thinking that other authors might be setting up blogs too, and focusing on the wrong things, rather than on SALES, from the kickoff.
It’s all about search engine optimization (SEO), and copywriting, when you launch your new blog
Search engine optimization (SEO) counts. Not in the ridiculous and spammy “get on the first page of Google!” sense, but in the plain old indexing sense. First and foremost, the search engines are indexing scripts. They present your content to prospective readers.
Copywriting (writing to sell) matters because if no one knows that you’re selling books, why bother blogging?
It starts and ends with the basics. If you don’t get the basics right, you’re missing out on sales, because your readers won’t find you.
Themes and plugins are immaterial. You can change them quickly and easily. What you cannot change, either quickly or easily, is the first impression that you make on Google and on the other search engines. And on readers, of course… that should go without saying. 😉
Those first search-engine impressions last. The impressions you make with your copy last, too. I’ve lost count of the many authors I’ve helped with their blurbs and other content — they’ve managed to sell more ebooks immediately, and consistently thereafter.
I’ve worked with several authors, trying to get their websites found for basic keywords related to their Amazon ebooks. It’s a challenge to convince Google that your blog is about something or other, when Google’s already indexed it as something completely different.
- Amazon is indexed by Google and the other search engines;
- Over time, more readers will find you via a search engine than will find you via Amazon… (Unless you’re in the top 100 in a specific fiction genre, or nonfiction category. If that’s you, go about your business, and don’t mind me. :-))
If you shoot yourself in the proverbial foot by getting your SEO wrong, you’re selling fewer books than you could and should, and are damaging your own baby brand.
Currently over FOUR million ebooks are available on the Kindle Store. Your WordPress blog can give you a huge boost in sales, but only if you get the basics right, right from the beginning. Think about your readers, and what they’re looking for. You want your blog to be discovered by your readers, and that starts with the basics.
Once your readers find you, your copy ensures that they’re intrigued enough about your books to check them out.
My newish Kindle author client has many wonderful ideas about the look of his WordPress blog, but he’s done no thinking at all about how he’ll get found. That’s fine — we’ll get the basics done. Then he can hang as many ornaments as he likes off his blog. 🙂
Before we get started, consider this tool.
You may find this keyword tool useful
You may find Keyword Tool Dominator useful while you’re setting up your blog. It’s a Chrome extension, which has an excellent Amazon module. You can explore keywords on Amazon’s main site, or on its country websites.
Your brain and your own research is always the best keyword tool, but KTD can jumpstart your research, and give you keywords you hadn’t considered.
It’s ALL about your books, nothing else
New authors often worry that “I won’t have anything to blog about.” You don’t need to. You can use your WordPress website only as a promotional venue for your ebooks, as K. Matthew does. No need to blog, in the traditional sense at all. You be chatty, or not — it’s your blog, no one else’s.
Let’s wrap this up with couple of tips.
1. Use your own name, or your most popular pen name
If you’ve been writing fiction for a while, you’ll have several pen names. Not a problem, you can use one blog for all your pen names. Just use your own name as the domain name, or use your most popular pen name.
New authors tend to worry about putting all their pen names on one blog, but… see above. It’s your blog. Do what works for you.
2. Add your genres (or topics) to your blog’s description
Keywords for your genres (or nonfiction topics) are vital. Use them in your blog’s title, your blog’s description, and in your category titles and descriptions too. You want your books to be found by your readers, and the search engines aren’t psychic. They can’t index what isn’t there.
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