Here we are in the middle of 2015; the writing-for-money landscape has changed considerably in the past few years. A couple of new freelance writers asked me where they should place their energies. What forms of writing are selling today?
Good question… 🙂
Big tip: go where your inclinations lie. You can sell almost any form of writing today, so don’t try to shoehorn yourself into writing material you dislike, because “it makes money.”
This can be a real challenge for new writers, because you’re spending hours writing each week. Your family wants to know when this hobby of yours will start contributing to the family’s income. So it’s tempting to write, just for the money. However, this kind of writing is unlikely to bring you much income, let alone any pleasure.
Profitable Freelance Writing in 2015
The writing opportunities on our list are in order of profitably, for the majority of writers. Star writers of course can make six and seven figure incomes in any area — see your own inclinations above.
And to repeat, so we’re clear: be guided by your own desires. If you’d LOVE to write in any area, it’s an indication that you can do well in that area, if you’re patient.
No writing you do is ever wasted, so please don’t think that you’ve failed, if you try writing in an area, and decide that it’s not for you. Instant success is unlikely, so be willing to learn, and study. Knowledge really is power. 🙂
1. Copywriting (of course): it’s hotter than ever in 2015
Copywriting is for you if:
- You enjoy advertising (I’m serious. :-)) If advertising in all its many forms fascinates you, and you find yourself wondering why an ad triggers emotions in you, copywriting offers a whole world of excitement;
- You’ve done marketing in your day job, and find yourself thinking: I could write that, and write it better too.
2. Kindle publishing: hot, and ever hotter
When Amazon launched the Kindle, it opened a new world for writers — the world of self-publishing. You don’t need publishers today. You need energy, and the willingness to write, experiment, and have fun.
It’s amusing that many well-known and otherwise sensible authors haven’t yet caught up to the world of indie writing and self-publishing. Try not to snicker too much at this famous author.
Kindle publishing is for you if:
- You want to write at book length, and feel that you can entertain people with your fictional stories;
- You love to read;
- You’re willing to stand on your own two feet and explore the delightful new world of publishing.
3. Blogging for businesses: a steady income
I’ve been blogging for 15 years, and I love it as much as I ever did. Over the years, I’ve blogged for many companies, and I keep doing it, because it’s challenging and fun. (Yes, it’s profitable too…)
Blogging for businesses is for you if:
- You love to write;
- You enjoy research — you need to know a lot about a company, and you’re curious by nature;
- You can be aggressive in getting the information you need so that you can blog each week, or several times a month.
4. Writing for social media marketing: writing to engage, and sell
Can you tell a story in 140 characters? Social media’s inescapable today. Business pay for social media managers — savvy writers to handle their social media presence.
Writing for social media is for you if:
- You’re willing to explore social media, and understand how Facebook et al work. The networks chance frequently, and you need to be up to date on the changes;
- You’re intrigued by data, and thrilled when a story you wrote gets thousands of clicks;
- You’re willing to be a 24-hours-day writer, weekends included. Today many companies use social media for customer service; you need to respond to comments and requests asap.
5. Audio-visual writing — hey, YouTube
Scriptwriting for podcasts and videos has taken off in the past few years. Companies which aren’t making and posting videos think that they should be, so there’s lots of work around.
In a real sense, scriptwriting is storytelling.
Audio-visual writing is for you if:
- You like YouTube, and follow your favorite companies on the platform;
- You think you’d enjoy writing scripts;
- You can see ways in which stories could be told — it’s the way your imagination works.
6. Ghostwriting for business leaders (and those who want to be)
CEOs and other company bosses don’t have the time (or the inclination) to write. They hire people (you) to do that. Ghostwriters write speeches, presentations, scripts, articles and books. Their name appears nowhere on any of that material.
Ghostwriting for business leaders is for you if:
- You have a basic understanding of how business works, and what your favorite companies are trying to achieve;
- You read business stories on newspaper websites;
- You’re not intimidated by people who expected others to be intimidated: you can be demanding when you need something from them. You’re prepared to push until you get it.
7. Content inferno: every business needs content (go the agency route)
Content writing can be heaven, or it can be sheer hell.
Everyone wants content today. For writers who know their worth, and can sell their content development services, it’s hog heaven. For writers who aren’t sure how it all works, it’s hell.
If you’re a new writer, get your grounding in content by working for a Web development agency, or an advertising agency. You can try the outsourcing websites too, but generally speaking, companies which use these websites expect to pay minimal rates for content.
Writing content is for you if:
- You love to write, and research;
- You’re prepared to write a lot;
- You’re willing to go the extra mile for your clients.
Writing for money has never been easier. There’s so much work around that almost anyone can develop a freelance writing career.
Be happy to get your start somewhere, anywhere. Write. And write more… Be patient, and you’ll find your own niche in the vast world of freelance writing in 2015.
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How to profit from your writing: online store.
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