As you may know, fiction outsells nonfiction on the Kindle Store 6 to 1. So, if you’re writing ebooks, and want to sell lots of copies of them, writing Kindle fiction makes sense.
There’s one thing you need to grasp however if you want to sell lots of fiction, and that’s genre.
Readers read what THEY like
Readers read fiction for entertainment. I adore Regency romances, English mysteries, and Western fiction. Here’s the thing. In the genres which I love, I’ve run out of things to read.
Impossible? Not so. In Regencies, I reread Georgette Heyer several times a year. Yes, I love her characters, and the way she uses language. But a major reason I reread Heyer is because I’ve run out of new Regencies I want to read. Here’s Amazon’s Top 100 Regencies, Paid and Free.
Big tip: readers read genre fiction because they love certain kinds of books. They choose what they want to read according to genre, because their favorite genres appeal to them.
If you can write in hot-selling genres, you’ll sell BIG.
Over the past couple of years of working with fiction writers, I’ve come to understand that mostly, genre fiction is a mystery to them. It’s the big reason they don’t sell their fiction.
What are the top-selling genres?
Let’s take a look. Amazon makes finding the top-selling genres challenging. Although it has a category for Genre Fiction, Amazon doesn’t include the top-selling genres in this listing. You need to go up a level to find erotica and horror for example, and up yet another level to Kindle Ebooks, to find the listing for the bestselling genre of all, which is Romance. (Look in the sidebar on the left of the Amazon page.)
Why does Amazon do this?
Primarily because Romance sells so well, and so many readers look for it, that Amazon puts it right under Kindle Ebooks, it doesn’t bury it in Genre Fiction.
For Amazon, and for you, it’s all about the READERS. Like Amazon, you not only need to give readers what they want, you also need to make it easy for them to find what they want.
Romance fiction outsells other genre fiction by a long, long way.
Here’s Amazon’s current Best Sellers in Romance Paid and Free; they’re updated hourly.
If you look in the sidebar on the left, you can see that Romance has MANY sub-genres. All the major genres have sub-genres, and those sub-genres all have voracious readers… those readers have divided themselves into markets for your writing. So pay attention, if you want to gain loyal fans, and have a ready-made audience for everything you write. 😉
Writing for readers can be a challenge, if you’re new to writing fiction
If you’re a selling writer, you can write fiction. Moreover, once you understand genre, you’re way ahead of other writers. When I work with students who tell me that their ebooks aren’t selling, I check their listing on Amazon. Nine times out of ten, their ebooks have been “shelved” (categorized) in the wrong place, or the description’s so skimpy that readers can’t find them.
Focusing on genre makes a big difference to authors. If you’re not selling it’s the first thing to look at.
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Updated: January 17, 2018
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