Are you having fun with Kindle publishing? I’m sure you are, and that’s wonderful. If you’ve been writing for a while, you have lots of material you can turn into ebooks.
Yesterday, an ebook author asked me about book marketing. She said she knows she should be using social media, but she just doesn’t have the time. She works full-time, and although she’s making money from her ebooks, she’s not making enough to quit her job. She wanted to know whether there were any secrets to promoting.
The big secret is to promote while you write.
Promote Daily: It’s Easy
For many years, I compartmentalized my writing. I was writing copy for my copywriting clients, writing business books, and ghostwriting. That was my writing life, every day. Promotion was separate. My mantra for that was “ten minutes of marketing daily.”
That worked. I could spend ten minutes calling clients I hadn’t been in touch with for a few months, or working on my monthly newsletter for clients. In practice, I usually spent closer to an hour than ten minutes on daily promotions, but if I managed just ten minutes, that was fine.
Today, as then, you need to decide WHAT promotional activities you’ll do. You may be creating social media posts and messages, writing advertising, exploring advertising venues, sending out a newsletter, working on your website/ blog…
I suggest that you use my “ten minutes of marketing daily” mantra. It ensures that you do something each day. Do it while you’re writing.
1. What’s Interesting?
You’re writing a novel. You call someone to discuss your main character’s job, and you learn something new about how a detective detects, or the best soil in which to grow roses. What you learned is interesting to you, so it will be interesting to others.
You can use this material for social media posts, or blogging, or in your reader newsletter.
2. Do It Now: Don’t Over-Think It
Most writers I speak to over-think their promotions. Don’t. Just do it. Write it, and post it. Usually promotions you labored long and hard over go nowhere. Something you tossed off in five minutes gets a big response. Just get it done.
[clickToTweet tweet=”For an author, everything is marketing” quote=”For an author, everything is marketing” theme=”style1″]
Make contacts. Be generous. Compliment other writers on their books, and review them. Comment on blog posts. That’s promotion too. For an author, everything is marketing. Remember: ten minutes a day. It’s amazing what you can do in ten minutes.
3. Take Snippets From What You’re Writing
Many authors post short snippets from their daily writing. You can do that too. It takes just moments, and it’s done. Keep your snippets, to reuse in your social media postings.
So that’s the big secret of promotions: in essence — do something, daily. I’m always saying that writing begets writing. It begets promotions too. Remember; don’t over-think it. 🙂
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Updated: March 14, 2017
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