You know I love blogging. I’m a major fan of anything that’s fun, easy, fast, and powerful.
Blogging is instant publishing: you can be read by millions around the world. You can’t get any faster than that. As for fun, that’s pretty much up to you.
Have FUN with your blog: if a blog fails, so what?
You must have fun with your blog. Look at this lady — do you think she’s having fun? You can blog about anything. Writing, sure, if that turns you on. You can also blog about fashion, travel, home renovating, tattoos, motor sport…
When I’m coaching blogging students, they’re nervous. They want to launch a blog that’s a guaranteed success. I suggest to them that they’ll learn more from creating a couple of useless blogs than they will from an instant success.
Failure makes you try harder. It’s character building. Seriously. Failure forces you to try, which means that you’ll try harder in all areas of your life.
After 15 years of blogging, I can see how an instantly successfully blog could be a major pain.
Let me count some ways:
- Technical issues. A sudden hit of traffic can toss your blog offline. You’ll need to deal with hosting challenges. Not a big problem, but nevertheless a headache;
- Monetization challenges;
- Endless emails leading to stress;
- Endless advice, and no idea who’s offering good advice.
Yes, instant blogging success might be as likely as purple pigs flying past your window. The point I’m making is: blog. The worst blog in the world will teach you a lot — the time and energy you spent in creating it is a small price to pay for that education.
If you have an idea that might work as a blog, try it out. “Failure” is just feedback. If one topic doesn’t work, try another one.
Now here’s the big secret about blogging.
Use your blog to build a mailing list: your list is money in the bank
I’m always talking about mailing lists for one reason: a list is incredibly valuable, and very few writers bother. I’ve coached veteran writers, who’ve been freelancing for over a decade, and have never bothered creating a client spreadsheet. It’s as if a client vanishes off the planet as soon as the writer has completed a project.
Your past clients are your biggest asset.
It’s not just writers, either. Check out your clients — what are they doing with their mailing list? Companies can be officious (or their staff can be) in collecting customer names, addresses and phone numbers. Then they do nothing with all that information. (This provides work for you: talk them into regular mailings. Otherwise they’re leaving pots of gold lying on the ground.)
A blog is vital. A list is more vital.
Build a mailing list. Start today.
Copywriting Mastery 2016: Build a Six-figure Copywriting Business
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