You’re a newbie copywriter, and are considering offering copywriting services. I’ve got one important tip for you. Here it is: be specific in the services you offer. That is, tailor your copywriting services to individual companies. Most copywriters don’t. They offer “copywriting services”, which these days can mean so many things it becomes meaningless.
More tips to consider:
- Copywriting is changing. For several years “SEO copywriting” was all the rage. However, Google’s search algorithm changes have pretty much killed that dead. Yes, you still need to use the basics of search engine optimization in your copy, but straightforward marketing will give your clients better results.
- Read, read, and read some more. Copywriting combines many skills. Language skills, of course. You need to be fussy about word choice. However, you also need to be widely informed.
- Embrace clarity. Reign in your creativity. I’m with David Ogilvy when he said: “If it doesn’t sell, it isn’t creative.“
Let’s look at some profitable copywriting services you can provide as a newbie.
1. Social Media Advertising: concepts — images, and text
Many more businesses are using social media, but they use it in a makeshift fashion. Someone says: “post to Facebook, now”, and it’s done. You can help businesses to make social media work for them, so that their marketing campaigns are created for a specific persona they’re targeting, at a specific stage of the buying cycle. This ties in with your third service, content marketing. (See below.)
Come up with a concept (idea), and create text and images for your campaign. Please don’t faint when I suggest images. Some of your clients will have their own images. If they don’t, use Canva and magic something from stock images. If you truly hate to deal with images, sub-contract them out.
2. PPC Advertising: maximize ad spend (clients will love you)
We discuss Pay Per Click (PPC) advertising in Copywriting Beginners’ Creative Gold Rush.
Companies small and large spend a lot of money on it; if you can help them to make it more effective, they’ll bless you. As far as I can tell, currently there are few freelance copywriters who’ll handle PPC creative and landing pages. Companies have the choice of agencies (which are expensive) or going it alone. When they go it alone, the danger is that PPC can become a black hole draining money.
This presents a big opportunity for you, even as a beginning copywriter.
3. Content Marketing Advice: because YOU know it’s advertising
Content marketing is powerful. However, it’s a challenge to do it well. Even as a beginning copywriter, you can look at what your clients are doing, and give advice. You may not know as much about marketing as a professional marketer, but you do know words and writing.
And you know that content marketing is advertising. To quote David Ogilvy again: “The more informative your advertising, the more persuasive it will be.” When marketers attempt content marketing, the content leans towards clickbait (lots of clicks, few sales) or towards straight advertising. You can do better.
Copywriting Beginners’ Creative Gold Rush: great opportunities for new copywriters
Want to build a career as a copywriter? Today, there are many underserved areas where you can get the jump on veteran copywriters, if you pay attention to what’s happening in Internet advertising. Get started today.
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