As you may know; copywriting is the foundation of my writing business. I love it for many reasons, including the fact that there are always new opportunities. Opportunities abound for new copywriters too: if you’re a new copywriter, it’s never been easier to build your business. You can start your new business with a ROAR. You can make just as much money (and more) as very experienced copywriters do, even if you’re a total beginner.
Here’s why. Pay Per Click (PPC) advertising. If you’re not familiar with PPC, those ads are the ads you see on the search engine results pages. Some PPC advertising, such as Google’s AdWords, operates as bidding system for Google’s search network. On a content network (Google also operates an advertising content network), advertisers are charged a flat rate per click.
When advertisers bid on keywords, according to their budget, their ads are shown prominently, at the top of a page, or lower down; either more frequently, or less frequently. The top ads get the most clicks.
Getting more clicks is a mixed blessing, because each and every click costs the advertiser money. In many industries, clicks are a dollar or more. In some industries, like insurance, clicks cost $10 and up.
I just looked up “transport insurance” for example, and clicks on that keyword are $16 EACH. When you consider that an advertiser may need 50 to 100 clicks to win a customer, you can see that PPC advertising gets very expensive, very fast.
Advertisers need to maximize their ad spend, and that’s an opportunity for YOU
When PPC advertisers spend thousand of dollars a week and month to pay for their PPC advertising, you can see that the few thousand dollars they pay a copywriter to improve the results they get are a great investment. When you, even as a new copywriter, can help a company to do this, they’re very grateful, and that’s income for you.
Our new program, Copywriting Beginners’ Creative Gold Rush, gets you started
There’s a lot of money for new copywriters in PPC advertising. Copywriters think in terms of writing the dinky PPC ads. So do advertisers, and this costs them money.
In PPC advertising, the ads, and the landing pages on the websites, work in tandem. (A “landing page” is the destination page of a click.) Since every click costs the advertiser money, it’s vital that a click brings a result. If the prospective customer finds exactly what he expects, and if the offer is good, he becomes a customer.
Get the click, get the sale, and grow a customer
One of the keys to success with PPC advertising is maximizing the click. So, once the prospective customer becomes a customer, your work as a copywriter doesn’t end there. You know that you need to grow the customer. Companies know this too, and if you can show them ways to do this, that means even more income for you. You can get retainer clients, and keep them.
Going forward, I’ll be spending more of my own copywriting time working with PPC clients. And if new copywriters like Jasmine can do it, so can you.
Copywriting Beginners’ Creative Gold Rush: start your copywriting business with a ROAR
If you’re a new copywriter, I encourage you to explore Copywriting Beginners’ Creative Gold Rush; ditto if you’re an established copywriter and haven’t paid any attention to PPC advertisers. With these advertisers, you know that they’re spending money, and also roughly how much they’re spending. Armed with this information, getting clients is beyond simple. Our new program gives you everything you need to get started and build your copywriting business.
Get coaching, and build your skills at Angela’s online store.
Latest posts by Angela Booth (see all)
- Yes, The Basic Short Story Template Helps You To Plot Novels - December 8, 2017
- Freelance Writing: Maintain Your Sales And Income Over The Holidays - December 4, 2017
- 5 Self-Publishing Tips To Build Your Business In 2018 - December 1, 2017