2014 is winding down. You’re caught up with shopping, parties, getting your home ready for visitors… A thousand one and one things need your attention. Although you’re busy, take a few minutes to think about your hopes and goals for your freelance writing career in 2015.
The Big Changes for Writers in 2014
Here are the changes I saw in 2014. (They’re in no particular order.)
1. Self-Publishing Got Bigger
Yes, there are challenges. Many authors are complaining about slowing sales; there are reasons for that. I don’t think we’ve even begun to tap self-publishing’s potential.
2. Content Marketing Took Off: Brands Are Publishers Now, and Many Companies Are Developing Content Strategies
“Organic” traffic took a hit in 2014, along with search engine rankings. Google isn’t handing out free traffic. Companies are realizing they need to pay for traffic. This presents its own challenges, so email marketing is important again.
Content marketing has jumped into the “pay for it” basket in a couple of ways: companies are taking content seriously. They’re hiring journalists, editors, and are developing content teams. They’re also paying for native advertising, and sponsored content.
3. Everyone’s Getting Their Head Around Social Media
Social media’s growing up. Companies need big data applications to make sense of ecommerce and social media data. You hear terms like a “360 degree view of the customer” thrown around.
Writers are wary of spending too much time on social media, and rightfully so — we’re all busier than ever. However, I think 2014 shows that writers need to pay attention to social media, or get left behind as their clients’ needs change.
4. Blogging Is STILL a Way to Develop a Home Business Without Any Capital Except Your Sweat and Determination
Bloggers like Pat Flynn show that it’s still possible to turn your skills into a business of which you can be proud.
All the nomad bloggers blogging their way around the world show that people will follow bloggers who tap into their own aspirations. Mommy bloggers and foodie bloggers continue to do well.
(Please let me know what changes you saw, and experienced: send me an email message, or contact me on social media.)
What challenges YOU in 2015?
My biggest challenge is time. There just aren’t enough hours in the day or week.
I’d love to know what you find challenging, going forward. Please leave a comment here, or send me a message using the form below, or contact me on social media. You’ll be helping me to make this blog truly useful for you in 2015.
There are huge opportunities for all writers now. We’re spoiled for choice. 🙂
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