Way back in the good old days, before Google took a big algorithmic stick to junk content, you could write anything you like, and as long as you applied some basic SEO (search engine optimization), all was right with the world. Not so today. While SEO is still essential, it’s not enough. Some 30 MILLION pieces of content flow onto the Web every single day. It’s mind-boggling.
So, it’s not enough to write. Anyone can write. Nowadays, to achieve your writing’s goals, you need social media. Many writers drag the chain on social media, moaning, why, oh why… Face it. Social media is the new reality. You create content (any kind), and you promote it on social media.
It’s not a punishment. Look on it as an extra. You write a blog post, publish your book on KDP, create some Web content for a client… AND you write social media content to promote it.
Let’s look at five easy tips to help you to get social.
1. Plan Your Social Media Promotion While You’re Writing (Remember to Charge for It, If You’re Writing for Clients)
Today, if you want to make money writing, you need to write more. And you need to write well.
When you’re working on a project, think about how you could promote it on social media. No, you can’t just tweet: buy my book! Well, you could. Then later, you can complain that social media is useless. 😉
Grab little quotables from the text, and save them on a spreadsheet. You’ll need them later. Gather some images you can use in your social media campaign for the content: snap photos, or source images from the Web. I shouldn’t need to say this, but: assume that ALL images on the Web are under copyright. The only images you can find and safely use on the Web, are the ones clearly marked “Creative Commons.” Even then, read the restrictions on how you can use each image.
Of course, if you’re writing for a client, you’ll charge for this extra work.
2. Polish Up Your Bios on the Social Media Networks You Choose
Each social network you join gives you a bio page. Make good use of it. Add links to your website and blog, and craft the bio with an eye to SEO, and marketing as well. You can use a whimsical bio if it fits into your marketing goals.
Why pay close attention to your bio? Because you want people to know who you are. If you don’t include an image, and don’t fill out your bio, people won’t repost and retweet your material.
3. Hello Images (No, Not Optional): Make Image Collection Part of Your Writing Process
Source images, for your own projects, and those of your clients. I’ve just discovered a website, MavSocial, which not only helps you to manage and corral your images, but also lets you create social media campaigns. I’ve just started using this site; it’s impressive.
Source images before, during, and after you write. Social media is becoming ALL about the images. You can thank Pinterest for that. However, all the social media networks are rewarding people who use images. And as we’ve said, images aren’t optional.
If you’re new to using images, make an effort to get up to speed on image creation, and using them with your content.
4. Engage, as Much as You Can: Repost, Retweet, Comment
You’re a social media writer. Keep the “social” in mind. Engaging on social media can be an enormous time sink. However, it must be done. No one will share your content unless you reciprocate. Approached with the right mind set, it’s huge fun.
5. BLOG (No, Not Optional): Your Blog Is Your Social Media Hub
You’ve got a blog. It’s your social media hub. Post once or twice a week, and share your posts. Reach out to others. Do some guest posting if you have the time and inclination – remember, as we’ve said, “social.” Don’t expect too much from your guest blogging stints; it’s not a magic bullet.
Speaking of magic bullets…
Be consistent. Use and engage on social media, regularly – for all the content you create. As we’ve said, no matter what kind of writer you are, today you’re a social media writer too.
EASY-WRITE Process 4 for 2015: You Need It
Today, you need to write a lot, and you need to write well. The Easy-Write Process has been updated for today’s writing environment. You can’t afford to struggle with your writing – writing needs to be fun, and easy for you, no matter what you’re writing. And of course, today “writing” includes social media content.
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