Let’s look at some blogging tips which will help you to make money from a blog. Blogging’s mainstream now, but writers persist in thinking that blogging is one thing, or another: it’s either a waste of time because you’re not getting paid to write when you blog, or it’s a full-time business.
A blog can be a full-time business, of course, but it’s never a waste of time. Ideally, your blog is a natural part of your writing business. It’s integrated into everything you do.
5 Blog Cash Tips
Let’s look at five ways you can get cash out of blogging.
1. Become a Content Creator: Blog for Others
As you can see from my writing journal, I blog for clients. It’s a form of ghostwriting. If you aim for quality clients, you can expect to make $200 per post and more. If you’re not making at least 50 cents per word, you’re selling yourself too cheaply.
Jenn Mattern has an excellent post on getting quality blogging clients. She says:
“… you have to think in terms of a client’s motivation when it comes to blogging. For example, you’ll want to look beyond blogs where the owners only care about increasing overall content for the sake of ranking in search engines.”
If you’re a new writer, you won’t get these kinds of clients in your first year of writing. Maybe not even in your second year. However, if you’re an established writer, get quality clients. Find companies which need your services. Not only are they out there, but if you have ideas, you’ll find all the blogging gigs you can handle.
2. Got a Passion? Create a Review Blog
Mommy bloggers lead the field in “passion” blogs. They turn kids, diapers and toys into a business. Fashion bloggers aren’t far behind. They make money blogging about clothes, shoes and skin care. Find examples on BlogHer.
Blogging on these kinds of topics would be my personal hell, but you can turn almost any passion into a cash cow. For example, I love fountain pens, ink, and stationery. If I’m not buying books, I’m buying pens and ink. Many fountain pen aficionados turn their passion into cash. Viz: Gourmet Pens.
What’s your passion? Maybe it’s sport. You can create a sport blog. Enter your favorite sport plus “blog” into Google. Or maybe your passion is food, wine, or travel.
Passion blogs make money from advertising, affiliate marketing, and reviews.
Reviews can be highly profitable. Companies struggle to get reviews for their products. Unsolicited, unpaid reviews (if the company doesn’t have an affiliate program) are hard to get. Set up a blog for your passion, and offer to do reviews.
3. Blog to Promote Your Ebooks
As I said in How To Get Book Reviews:
I’ve always said that the best way to get book reviews is to give them to others. Definitely NOT in any kind of quid pro quo arrangement, but if you’re writing books/ ebooks (let’s just call them books :-)), you should be reading them.
If you’re self-publishing, YOU NEED A BLOG. And yes, I’m shouting. I want you to get the point. 🙂
I often hold up Two Nerdy History Girls as a great example of authors blogging to promote their books. If you’re writing, writing, and writing some more to publish on a schedule, you may be hesitant to blog, but do it anyway. Because? Because promotion.
Few things annoy me more than writers/ authors who complain that they can’t sell books because they can’t get reviews, and they’re “too busy” to blog.
You can fit blogging in around everything else you do. Moreover, the feedback you get from your blog will inform your books, so that you write better books, and sell more. Win win. Not sure how to do this? Get coaching.
4. Guest Blog, to Build an Audience
Jon Morrow nails it here:
When you first start out, writing content for your own blog is one of the least efficient ways of building your audience. You’re far better off serving a little time as a “guest lecturer” first. In other words, write guest posts for someone else’s audience, impress the hell out of them, and siphon off a portion of their readership for your own.
He’s right. Back in the day, you could create a blog, and get an audience, because blogs were new. These days, something like 30 MILLION pieces of content flow onto the Web each day. So your new blog, no matter how amazing your content, will take months to win a readership.
You can (and should) speed things up with guest blogging, especially if you want to create a business from a blog. You need a clever idea too, like Ryan Biddulp with his Blogging from Paradise blog.
5. It’s YOUR Blog
This is the most important tip. Your blog is yours. Model others, sure. However, trust yourself and your ideas. If you have an idea on how you can make money from a blog, just being you, and blogging your way, go for it. There are no limits on your creativity, other than the ones you set.
I’ve fallen in love with bullet journaling. Strictly speaking, bullet journal promoter Ryder Carroll isn’t a blogger. However, he did have an idea, and he believed in it enough to create a website. And a Kickstarter campaign. The campaign’s at $33,507 at the time of writing, and there’s still 25 days to go in the campaign. Ryder should hit $50,000 (his goal was $10,000), because he had an idea.
To repeat: trust yourself. A blog can be anything you want it to be. Use these blogging tips, and put some passion into your blogging today. 🙂
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