Giving away free ebooks can be good marketing, or a pointless exercise. Tip: make sure you have at least five ebooks for sale before you go “free”.
“In the month of August, I gave away 150,000 ebooks of The Gray and Guilty Sea. Sales of the two sequels exploded. My mailing list doubled overnight. Hundreds of positive reviews poured in (on Amazon alone, the number of reviews on The Gray and Guilty Sea jumped from 30 to over 300 in a few weeks) and I’ve gotten dozens of nice emails from readers. It’s the most effective promotion I’ve ever done.”
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