If you’re new to writing for money, you can get confused. All unknowing, you set a ceiling on your income. It never occurs to you than some writers are making ten times more than your pittance of $25 an hour.
Yes, you really can make $250 an hour. I’ve been pushing the “make more money writing” barrow for quite a few years now. If you’re a new writer, you may find it hard to believe that not only are clients out there who’ll pay you this much and more, they’re desperate for writers.
Here’s the challenge for you: realize that you can make MUCH more money than you’re making now, BUT you can’t make it without changing the way you’re getting gigs now.
For example, STOP quoting your hourly rate. Honestly, who cares? Your clients don’t care whether it takes you ten minutes or ten hours to write something. As Linda Formichelli suggests:
So, if you estimate a project will take you four hours, don’t tell the client you’re charging $250 per hour for four hours — just tell her that to write that case study on how her company’s banana slicer is more accurate than the competition’s, you’ll charge $1,000.
Linda offers some great advice in her article; read it.
Tips to help you to make $250 an hour
Here are some tips:
- Plan, plan, PLAN… If you’re making $40 an hour now, realize that your biggest obstacle to $250 an hour is YOU. Spend time planning each month, and each week. It’s the first of the month, so you’ll read in my writing journal that I spent a couple of hours planning this morning.
- Stop worrying. Start doing. If you’re busy thinking, start tapping the keyboard. If you’re a new writer, and don’t have clients, it’s your job to get them. If you have three hours a day to write, those hours are spent getting clients. Use the phone, use email, use a loud hailer — get clients.
- Kick your website into gear. Start BLOGGING. Seriously.
- Itemize your quotes. If you’ve quoted $3,500 on a project, and Writer X quotes $750, your prospect needs to see where the money’s going. In Linda’s article, she gives an example of a quote. (Just don’t mention your hourly rate. :-))
- Keep your nerve. If a client suggests that you’re too expensive, smile sweetly. Consider this: the writer quoting $750 is probably working much harder than you are, and is making less money. Keep marketing.
Choose: $250 an hour, or $50 an hour?
It’s always your choice. Your biggest obstacle, as we’ve said, is YOU. Once you’ve won a couple of clients at $250 an hour, you’ll kick yourself for not aiming for high-value clients sooner.
Remember the old saying: if you think you can, and if you think you can’t, you’re right.
Think you can. You CAN make $250 an hour. Just change the way you’re getting gigs. Be brave. 🙂
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