We’ve been discussing nonfiction this past week. Writing nonfiction is an easy way for any writer, no matter how new or inexperienced, to make money. With my students, I’ve found that they leave money on the table. They write an ebook, toss it onto Amazon, and hope for the best.
Want to make more profits from your nonfiction ebooks? Here’s a tip to take to heart: you can always wring more profit out of what you have. Very, very few writers cast an eye over the content which they own, with an eye to making more money from it.
Writers Who Are Leaving Money on the Table…
Here are just two instances of leaving money on the table.
You’ve just written some Web content for a client. In the process, you learned more about topic X than you ever wanted to know. Why not write up what you’ve learned into a nonfiction ebook?
When I asked Matt (a student) about his current writing, he said he was blogging for a client who sells health products. I knew he’d researched the products, the marketplace, and the audience, and asked whether he could turn his research into an ebook. We brainstormed angles, and within a few minutes, he had ideas for a couple of ebooks which he could not only sell, but which he could write in a few hours.
Matt’s research is his own. He can use that research to write ebooks. Yes, the client owns the blog posts Matt writes, it’s “work done for hire”, but he doesn’t own Matt’s research.
Here’s a twist for you. Matt discussed the ebooks he was writing with his client, and the client asked Matt to write a report for him. The client’s sales people are using the report to get appointments with wholesalers. More profits for Matt – profits he might have left on the table.
Here’s another instance. Let’s say you’ve written three ebooks on topic X. You’ve published them on Amazon, and to other ebook retailers via Draft2Digital. You’re all done, right?
No – you’re leaving money on the table. Why not bundle the ebooks you have into a compilation? You can just publish the collection into one volume, or you can turn your ebooks into a new product, with an new name. Of course, you need to alert readers that the ebook’s material is already published. In your bundle’s description, add: “This book includes ____ (name the titles you’ve included.)”
Fiction authors publish bundles all the time. As a nonfiction author, you can do this too. Now you’re selling four ebooks on topic X, rather than three. You’ve added to your ebook library within just an hour or two. You can sell the bundle for slightly more than you’d sell each individual ebook.
Bundles benefit you in many ways. Amazon will show your ebooks to more readers: that’s just one way in which bundles benefit you. When your titles are shown to more readers, you make more sales.
Big, big tip: when you write about a topic in an ebook, you’re not writing “Everything you ever wanted to know about X.” You have an angle which limits what you’re writing about to specific information. For example, rather than writing about weight loss diets, you could write: “Weight Loss Teas: 4 Completely Natural Ways to Lose Excess Weight and Feel Great.”
Get specific. Niche your topics right down. See if you can find a specific angle, which no one else is covering. I spend at least an hour on Amazon every day. I can see endless instances of ebooks YOU could write, in a few hours – angles on topics which no other writer has taken. (Yet.)
In summary: stop leaving money on the table. USE what you have, such as your research for example. And, when you’ve written several nonfiction ebooks on a topic, bundle them up. You can make more profits from your nonfiction ebooks very easily.
Increase Your Income: Write and Sell Nonfiction
Every writer today is in a powerful position. You’ve got the power of Amazon, and the power of the Web. ALL of the tools you need to write and sell are FREE. However, few writers make use of that power. Can you spare just 24 hours to create an ebook that will sell for ten years?