If you’re looking for new opportunities for writers, look no further than social media. Google’s lessened the value of straight SEO content for companies; especially if they can’t afford expensive Pay Per Click marketing to enhance their search marketing efforts.
Social Media Examiner’s released their 2014 industry report. I’ve skimmed the surface; I’ve loaded it on my iPad to dissect. As you can see from the report’s findings above, companies are increasing their blogging activities, they want to learn more about Google+, and they value original content. Can you see where the opportunities are?
Golden opportunities for you, if you choose to grab them.
If you’re not using social media yet, start using it today.
Next, create your own social media report. Offer it free to your clients. However, don’t expect your clients to shower you with money just because you say social media is a good thing. You need to make it a no-brainer for them to invest in social media activities because they can see the value for themselves.
Big tip: it’s hard convince people to believe something you don’t believe yourself. You need to see the value in social media for your writing business. Then watch how companies use social media campaigns. After that, once you’re convinced, you can convince others.
I know that I nag you about blogging. 🙂 Simply put, blogging works. You can’t expect to write three blog posts over the course of a month, and wonder where all your clients are. It doesn’t work that way. All your social media activities work together to get results.
And about those results: they will come, but not instantly. Overnight success is a myth. It’s not a straight line. It’s much more like the scribble in the image below.
The slide above is from Rand Fiskin’s slide deck on why content marketing fails. Here’s the deck.
Please study the deck. It gives you great insight not only into content marketing, but also social media. It will help you to take advantage of the great new opportunities for writers. As I keep saying, there’s never been a better time to be a writer.
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