Several readers asked about blogging books and their writing. After 15 years of blogging, I should know what works, right? Well… yes. I know what works, but there are many different kinds of blogs for many different purposes. Off the top of my head, I can think of lots of different kinds of book blogs.
However, what works for others may not work for you. You need to blog your way, because a blog is an investment of your time and energy. Hundreds of thousands of new blogs are created each day. Most will die on the vine. The blogger makes a post or two, and he’s done. Decide that your blog is yours, and follow your intuition.
Similarly, your books, or ebooks, let’s just call them BOOKS – take commitment. When you’re blogging in support of your books, it’s important that you keep the focus where it belongs, on your books.
OK, with that said up front, let’s look at four kinds of blogs you can create to “blog your books” and your writing. Go with your gut feeling. As a writer, your intuition is your greatest guide: it’s the font of your creativity.
1. The Announcement/ “Join My Mailing List” Blog.
This is the simplest type of blog for an author. You use it to post announcements about your books. You offer a free ebook as a reward for your readers. You post the blog’s URL in your ebook’s back matter, so that readers visit your blog, and sign up to your mailing list.
If you’re a new author, this is all you need, unless you really, really love blogging, as I do.
2. The “Oh-Help Writing Is HARD”, Give Me Strength! Blog.
This type of blog shares the woes and the delights of the author’s life. Be wary however, this type of blog lends itself to whining. NO WHINING.
If you create this kind of blog, remember: link to your blog in the back matter of your books, and as in the Announcement blog, reward your readers with a freebie, and ask them to join your mailing list.
Re mailing lists. There are many different providers. I’ve been with aweber for a decade, and adore them. It doesn’t matter which list provider you use, as long as you create a list.
3. The “My Life, and Welcome to It”, Blog.
This is a “mom” type blog. You share your life. You blog about your spouse and kids, your neighborhood, your vacation, and of course your writing. Remember the freebie/ mailing list, as with the other kinds of blogs.
4. The Snippets Blog: “Here’s What I Just Wrote, Please Be Kind”.
This type of blog can work very well. You can post excerpts of your current novel, short story or nonfiction book. The excerpt can be any length. You can even post a complete short story. (If you choose to post a complete story, take it down before you publish on Amazon.)
Remember: back matter, freebie, mailing list, as with the other kinds of blogs.
Which Type of Blog Is for You?
As we’ve said, go with your instincts. People pontificate about blogs, but no one knows what will work for you. Your book blog, or blogs, should support your books.
Blog your way. If you miss a few weeks of blogging here and there, no one cares. Do what you can. And of course: link to your blog in your books’ back matter, offer a freebie, and create a mailing list. Sorry if I sound like a squeaky wheel repeating myself, but it’s vital that you do those three things, otherwise you’re not getting value from what you’re doing.
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