A few years back, writing for money on the Web was EASY. You created a small website, paid attention to keywords, and client queries rolled in… because you were visible.
These days, even though you still need keywords and other meta data, simply using them won’t get you visible so that you get a steady flow of clients, or make affiliate sales, or whatever else it is that you’re doing.
There are too many other freelance writers with similar websites, all hoping to be found. It’s a real challenge to get your website to come up in the search query results, and then to get prospective clients to click through to your website.
You need more. You need to stand out. Start by working on your copywriting skills.
You’re Selling Yourself, So Develop Some Basic Copywriting Skills.
Print AIDA on a sticky note, and paste it on your monitor. Now check your writer’s website. Does it attract attention, interest your target audience, arouse desire to contact you, and impel action?
Read the complete article. Remember AIDA, a conversational style, and the building blocks of copy.
Why bother? Here’s why. Other writers don’t bother. You need an advantage. Although social media is a great way to get visible and get clients, you’re need to be aware that you’re selling… subtly. Most writers don’t get this.
If you doubt this fact, scan your newsreader. I use Prismatic. How many blog post titles do you find which make sense, let alone compel you to click through to the article?
These three tips will help you to become visible, but remember: you’re selling yourself.
1. Pay Attention to Social Media: Lift Your Profile… and Get Visible.
Writers are getting better at getting visible than they used to be. Most give a token nod to marketing. Many have social media accounts.
It’s time to do more with Twitter, Facebook, et al. Choose two social media venues, and pay attention to them. You don’t need to be there every day, but you do need some presence. Even 20 minutes a week spent on social media can get more targeted visits to your website.
Moreover, once you’re active on social media, you can help your clients to get active too. Social media promotion is a great upsell for your writing services.
2. Network, and Reach Out: Let Others in Associated Industries Know Who You Are.
Once you’re active on social media, reach out to others. It’s allowed. If a graphic designer posts something you like, comment on it. Make a note of the person so that you get to know them.
Your outreach depends on the kind of writing you do, and the kinds of clients you want. Reach out to editors, Web content developers, content managers, and other writers.
As I keep saying… it’s not who you know. It’s who knows you.
3. Blog: It’s Not a Panacea for Visibility, but It Shows That You’re Professional and Reliable.
Blog! Yes, I know, I know… People keep saying that blogging is dead. It’s been declared dead at least once a year for the 15 years I’ve been blogging. Remember that blogging is instant publishing. Hit the Publish button, and your new article is visible globally.
As we’ve said before, if you want to get hired by Company X, mention them in a blog post. You’ll pop up on their radar. You’ll be visible.
Does all this sound like work? Yes, it’s work. However, if you want to make a decent income from freelancing, it’s what you do.
Almost anyone can make a six-figure income from writing today, because there are so many opportunities Do the spadework, so that people who can hire you not only know that you write, but also know the kind of material you write. In essence, you need to get visible if you’re writing for money.
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