3 Easy Ways You Can Use Copywriting Skills to Make More Money From Your Writing TODAY
Want to give all your writing a boost? Use copywriting skills. All writing is writing to sell in one way or another. If you tell us something, we want to know why we should care. Forget yourself. Think as your audience thinks.
When a writer says to me: “My book isn’t selling…” or “Help! I need to make $X fast to pay my bills…” I know that that writer’s not using copywriting skills. Please don’t tell me: “I’m not a copywriter,” just consider that you could use a copywriter’s mindset to put yourself in your audience’s shoes.
Here’s a quick outline of the copywriting skills every writer needs every day:
- The AIDA formula: Attention, Interest, Desire, Action. No matter what you’re writing, you need to grab attention, and interest people so that they read.
- WIIFM (What’s In It For Me): we all care about what WE want. The more you can think about what your audience wants, the better.
Let’s see how you can make those skills work for you.
1. Use Copywriting Skills to Blog and Sell Your Books.
When I’m scanning my newsreader, looking at headlines on authors’ blogs, I want to do a face plant onto my desk and bang my forehead until that pain removes the agony of what I’ve read. It’s all: me, me, me.
Why, why, why? Yes, you can blog about your book, and why you wrote it, but please – do it in terms of the READER.
Some authors blog the right way. I love Lissa Bryan’s blog, Under These Restless Skies, for example. It promotes Lissa’s book of the same name. I love history, so I often find myself reading Lissa’s posts, and tweeting or pinning them.
Lissa’s got AIDA and WIIFM down pat. You can do this too. Think about your readers. Let’s say you’ve written or are writing, a series of romance novellas.
Think about AIDA and WIIFM not only as you promote your novellas, but as you’re writing them. What will get attention? What’s in it for the reader? If you consider that, you’ll know how to edit your writing so that it sells. When you’re writing, write – but when it comes to editing your writing, use the copywriting formulas and you’ll never write a boring page.
2. Help Your Writing Clients to Sell With Your Copywriting Skills.
You’ve got writing clients. Or, if you’re a new freelance writer, you’ll soon have writing clients. Check out your clients’ websites, and their marketing marketing materials. Is it all me, me, me?
Do your clients a favor, and use AIDA and WIIFM on their materials. They’ll make more sales. They’ll hire you again.
3. Get Influence: Use Social Media and Subtle Copywriting Skills to Achieve Your Goals.
Copywriting skills are important on social media too. And no, you can’t get away from social media, sorry. Google has baked social signals into its algorithm, so you’ll have to learn to love social media. Think of it as part of SEO, which it is.
Remember WIIFM and think in terms of your audience. Chances are, you’ll have several different audiences, depending on what you’re writing. If you’re looking for freelance writing clients, for example, you might use social media to display your writing skills, and make contact with agencies which can hire you.
If you’re looking for readers to check out your ebooks, you might do as Lissa Bryan does so well, and blog on topics related to your books.
You’ll keep AIDA in mind too. Social media is social, so you can post cat images on caturday on Google+ for example. If you’re not familiar, #caturday is a hashtag for cat images. Everyone loves Caturday. Post your own images, comment on others’ images, and make friends.
WIIFM and AIDA are simple to remember. If you’ve just finished a piece of writing, use WIIFM and AIDA in your editing process. You’ll find that all your writing is more effective, and your income increases, when you use simple copywriting skills.
By the way, our Seven Days to Copywriting Success program has been revised and revamped for 2014. Check it out if you’d like to develop your own copywriting services business.
You can find Angela on Pinterest, too.