Want to make Web content creation easy and profitable? You need processes. You also need to be aware that content comes in many different forms. To increase your profits, you need to think about what your clients need, and also what YOU need, so that in addition to creating “for hire” content, you create content you can sell forever.
I love creating content because I love writing. However, in 2014, it’s vital that you consider the tsunami of content which flows onto the Web each day. How will you attract your audience to your content so that your content gets attention? We’ve discussed Pinterest. Pinterest is one of the easiest ways to attract your audience.
Let’s look at four ways to make content creation easy and profitable.
1. Plan, Plan and PLAN: the More You Plan, the Easier Content Creation Becomes.
I start each day by planning. I get out my task manager, and open Mindmeister to my “Today” mind map. I work out what I’ll be writing. I create campaigns, and work my way through them. Why campaigns? Because your content needs goals.
When you’re writing for clients, offer to create campaigns, rather than disparate pieces of content. Help your clients to set goals in Google Analytics. A content campaign does more for your client that a few articles, or social media posts. And of course, since you’ll be creating more content, you can charge more for content campaigns than you can for odds and ends of content.
Tip: the best writing gigs are never advertised. Hustle, and get great clients, then create campaigns for them.
Depending on what your goals are, a campaign you create for a client might include: five articles, four or more advertisements, ten posts on social media, a report, two newsletter mailings, and a couple of pages of Web content. You’ll schedule each piece of content, to ensure that your audience is aware of your content.
I also batch content. When you’re creating content, consider batch creation. In this post on business blogging, I suggested:
If you’re creating a blog post, you might as well create two. Or more. Here’s the key to batch-creation: always have blog posts in draft form.
2. Same Stuff, Different Ways: Create Content Wheels.
Think of content creation as a wheel. Your campaign and its goals are the hub of the wheel. Units of content radiate around the hub, as spokes. The spokes support the wheel, and make it stronger. Wheels turn. This reminds you that you create content for your campaign over time: keep it moving.
Your audience can discover your content in many different ways: directly, via a newsletter or an advertisement, via search, or via social media, for example. Brainstorm ways you can change basic units of content for a campaign and make it discoverable for your audience.
3. Remember the Two Easy Content Forms: News, and Evergreen.
Content has two primary forms: news, and evergreen. So, when creating content, ask: what’s new? What’s important, valuable, entertaining, informative?
Both forms of content are important. “News” sells. Evergreen content sells too. When you’re creating content for a client, you may create both kinds.
If your client has news – new products/ services, new location, new website – new anything, that deserves content. You may think that launching a content campaign because your client’s just moved to new offices is boring. However, it’s important. Online, because news about your client builds credibility and trust, and offline, because people need to find your client’s new location.
Evergreen content is important too. It educates, and prepares your audience to buy, at some stage. Let’s say you’re creating a content campaign for a firm of personal injury lawyers. You’ve got a mile of content you can create, because most people know little or nothing about their rights when they’re injured. The content you create stays on your client’s website. Some of the content may be repurposed into booklets and brochures.
4. Socialize Your Content: Consider Contests, Quizzes, and Questions.
Content needs promotion. You can promote content on social media websites, and in many other ways. You know that I love Pinterest, for example. Socializing your content is part of your campaigns.
However, while posting links to Twitter et al is useful, consider options such as contests, quizzes and questions. Everyone loves contests; they’re common on Pinterest. Quizzes aren’t used as much, but they’re an excellent way to engage an audience – questions of any kind are useful in content. Questions make us think.
So there you have it: four ways to make your content creation easy and profitable. Remember to plan, use content wheels, create news and evergreen content, and to socialize your content. You’ll increase your writing income.
You can find Angela on Pinterest, too.
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