Blunt truth: social media writing involves images. Many of my students cringe when I say this, but look on the bright side. We’re writers: communicators. When you use images, you’ll make your writing more powerful.
As you may know, we’ve just released Pinterest for Writers: Creative Strategies To Increase Your Writing Income FAST, which discusses how to get and create images for Pinterest, among many other things. But Pinterest isn’t the only social media network for which you should be creating images. You need images for blog posts, Facebook, Twitter, Google+… and on, and on.
By the way, in Pinterest for Writers, we discuss what you can charge for creating and managing Pinterest accounts for your clients. Suffice to say, it’s lucrative. Get in on the ground floor, before every other writer in the world discovers how to do it.
Say It With Images
On the Creativity Factory Blog, I discussed that image marketing was the big news of 2013. It’s BIG in 2014, too. Images get attention, and we’re living in an attention economy.
Discover how you can say what you want to say, with images. Social Media Examiner just published an excellent primer, 5 Ways to Make Shareable Images That Drive Traffic:
All of the major social networks are highlighting visual content. Brands that can leverage the power of original, optimized images are getting noticed.
If you’re worried that you need a graphic designer or special skills, don’t be. In this article I’ll introduce you to the tools you need and the five essential elements of shareable, traffic-driving images that you can include in your marketing plan today.
You don’t need to be a graphic designer. Free tools like Picmonkey and Canva help you to create gorgeous images, even if you have the design skills of a cross-eyed rabbit, like me. Check out this excellent video on how to make infographics using Picmonkey, for example. I’m not saying you won’t have to exert a little effort, and practice, but the rewards are more than worth it.
Sell It With Images
I don’t want to overstate the case, but it’s true that images sell, because they engage our emotions. When you look at an image of a big-eyed puppy, you go “Awwwww… cute.”
Images aren’t everything of course. When I’m working with writers who are selling ebooks on Amazon for example, they often worry about their book cover images. A wonderful cover image is great, but if you can’t afford a custom image, use Amazon’s cover creator. It’s FREE. You can get a custom image later, when you know your book’s selling. Your book’s content is much more important than a gorgeous image.
Back in the day, when I wrote copywriting material or Web content for clients, I was breezy about images. As far as I, and ever other professional writer was concerned, images were a designer’s domain, they had nothing to do with writing. Not so in 2014. You don’t need to be a designer of course, but you need to know how and where to source images, how to ensure that you can legally use an image, and how to add images to social media postings, and to blog posts.
We’re always selling with everything we write. Sometimes we do it overtly. If you’re writing a catalogue for an online store, you’re sourcing images which sell the goods. On the other hand, if you’re writing a blog post, you’re selling covertly – the images you use should attract readers, and hold their attention so that they read your words.
If you’re fighting shy of learning about social media, and using images, please get over your trepidation. There’s nothing to be nervous about. Images are fun. I love playing around with them. Images enhance your writing. If you don’t already have a Pinterest account, get one, and get in on the fun. Start using images with your writing.
Tip: writers always ask me whether they can charge more for their writing when they offer images too… Yes OF COURSE you can, and you must. Playing around with images takes time; your clients pay for your time.
You can find me on Pinterest, too.
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