Want to increase your writing income? Consider Pinterest. Not only can you use it for yourself, you can also use it for your clients.
Sell your Pinterest services: get paid and become a Pinterest pro
How do you establish thought leadership on Pinterest? Simple. You use it.
At the time of writing, in February 2014, few writers are using Pinterest. Those who do, are feeling their way. Start using Pinterest yourself. Next, offer Pinterest marketing services to your writing clients. You’ll become a Pinterest professional.
Several of my students offer Pinterest marketing services to businesses; they manage their clients’ accounts, charging from $150 to $250 per hour.
Tip: you won’t share your hourly rate with your clients.
That’s meaningless. You market yourself as a Pinterest pro, and charge a monthly fee. If you’re spending an hour a week on a client’s account, you can charge $1,050 per month for basic account management.
Use a tool like Tailwind for account analytics. At the end of each month, send your clients a one or two page report, to let them know what’s been happening with their account over the month.
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Here’s a secret: millions of websites are hurting
The Hummingbird algorithm change was the proverbial straw which broke the camel’s back for many websites. Their traffic dropped, by anywhere from 50 to 90 per cent.
They need to get that traffic back, in any way they can. You can help them, using tools like Pinterest.
I’m using Pinterest for several of my clients who were affected by Hummingbird. It’s not a total solution, of course. Pinterest is part of an overall marketing strategy. However, it’s helping. As I suggest to you in Pinterest for Writers, start using Pinterest with your clients, as well as for yourself.
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