You’re a Web writing pro. This means that you need to produce a constant stream of content for your clients. You also need to track your clients’ competitors, and the content that’s being created for an industry.
New to content creation? Start your content creation journey here.
Let’s look at content tracking first. You can track content that’s being created for an industry using a tool like Hootsuite. Just create a keyword search in Hootsuite, and save the search as a column.
Want to get more specific? Use Buzzsumo and/ or Keyhole.
Buzzsumo: What’s Hot Right Now (free)
Buzzsumo helps you to track content via topic, keyword search, or a domain search. Enter your search query, then add a specific result: articles, infographics, videos etc. Next, filter by date. Click the Search button, and you’ll see useful information for each search result: how often the content has been shared across social media, and more. You’ll also be able to view the tags used. To save your search, export the search to CSV, or Excel.
Other uses for Buzzsumo
You can use Buzzsumo to find writing jobs. Enter a search like “writing ___ (fill in a keyword)” to find currently available writing jobs.
You can also use Buzzsumo to find infographics for Pinterest. Just enter your query, and check Infographics in the filters on the left sidebar.
Keyhole: Hashtag Searches for Content Creation and Influencer Tracking (paid)
Keyhole is $49 a month for a single track (a “track” is a monitoring page), so remember to expense your client. If you’re working with more than one client, you can see Keyhole’s pricing plans here. You pay by the month, so remember to charge your clients each month; cancel the account when you’re done working with a client.
Now let’s look at a couple of content creation tools.
Haiku Deck: Gorgeous Images, Fast Content Creation (free)
I hate presentations – not giving them, I enjoy that. Creating a presentation however is something else. They take forever, and are about as much fun as mowing a lawn with a pair of scissors.
Enter Haiku Deck. It’s a perfect content creation tool.
Originally only available on the iPad, you can now use Haiku Deck on the Web. It’s a fun slide deck creation tool, and once you’ve created your outline, presentations take minutes to create. You can share your presentations to social media networks from the app, or export to PowerPoint, if you’re creating for a client, and need to add more bells and whistles.
Quora: Ask Questions, Get Answers (free)
Quora’s a fun tool. It’s a social network, so you’ll find subject matter experts on the site, as well as people who just have an opinion. It’s useful for content creation, because you’ll learn what the hot topics are in an industry.
Finally, let’s ensure that your wonderful content is found.
Yoast: WordPress User? Yoast Helps Your Content to Shine (free)
Yoast offers a wonderful WordPress SEO plugin, as well as other services. The SEO plugin is wonderful if you’re completely new to SEO, because it will remind you to focus on a keyword, and create a meta description for your post.
Web writing is both simple, and complex. Yes, it’s a paradox. However, the more you write for the Web, the more you’ll find there is to learn. It’s a wonderful journey. Want to dominate the Web? Here you go.