If you’re a writer, Twitter can be immensely useful to find contacts, and get writing jobs. However, Twitter remains a mystery for many writers, and nothing’s more mysterious about Twitter than getting followers.
Writers ask me: “How many followers do I need?” and “How many followers should I have?”
Only you can answer those questions, because they relate to your writing goals. A huge follower count is useless, if those followers don’t help you to achieve your writing goals.
You might want to increase your followers if:
- You want prospective clients to contact you to hire you to write;
- You want to increase book sales;
- Get more traffic to a website to make affiliate sales…
If you do want to increase your follower count, let’s look at three easy ways to do that.
1. Choose an audience, and curate content for them.
Who’s your audience? A writer who’s looking for writing gigs could choose small business people. Someone who’s promoting his mystery novels would focus on readers of mysteries.
You can’t post “hire me” or “buy my book” to Twitter constantly. Your goal is to get followers, so anyone who wants to follow you will click your Twitter ID to check out your profile.
I wrote about the importance of your profiles in this article on making social media work for you. Basically, you need to be interesting to the audience you want.
So, if you’re looking for writing gigs, you might say something like “Jane Smith writes about social media trends for small business (or whatever)”. If you’re promoting your mysteries: “Tom Brown writes the series of The Butler Didn’t Do It mysteries…”
Once you’ve established yourself as someone who’s relevant to your audience, curate content for them. In other words, tweet stuff that might interest your audience.
2. Engage, as much as you can.
Any social media network can be a time sink, so it’s a good idea to limit the time you spend engaging. That said, if you’re hunting for writing jobs, engage consistently, so that people who could hire you become aware of you. (Everything you do relates to your writing goals. :-))
Simple ways to engage include: thanking people who mention you and retweeting content which might interest your followers.
Check out of the profiles of people with whom you want to engage. Visit their websites and blogs, and if you’re looking for writing gigs, make a proposal.
3. Build alliances with others.
Get creative. Blog your clients’ content, and tell them you’ve mentioned them in a tweet. You may get some more writing gigs when you show that you’re enthusiastic about them and their content.
Run a Twitter Chat with another writer, or a couple of writers. There aren’t any right or wrong ways you use Twitter.
Try one or all of these tips. You’ll increase your followers, and you’ll have fun too. Twitter’s an amazing tool for writers. Enjoy it – and I’ll see you there.
Writing Success In 2014: Merry Christmas, Dear Writer
Each year we have a “happy holidays” package which is packed with writing guides you need in the coming year – so here we are again.
I hope you enjoy this package made up of three of my most popular programs.
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