Want to write ebooks? If you want to make real money as a writer, you do.
Consider this. You’ve got a huge, worldwide audience, with literally billions of customers. Ebooks are selling not only in the English speaking world, but all over the globe – India is a hot market, and Asia is growing by leaps and bounds.
Did you know that people in India spend the more time reading each week than other populations? Currently, few ebook writers and sellers are taking advantage of these developing markets. Interestedly, Smashwords announced that they’re now distributing books to India’s largest online bookseller:
Flipkart.com is India’s largest online marketplace. They serve 10 million registered users, one million daily visitors, and offer products in over 17 different categories. Our friends at Flipkart tell me that according to Nielsen BookScan Retail Panel data, Flipkart holds 80% market share for online book sales in India, and holds 40–45% market share for all trade book sales across brick and mortar AND online.
If you want to take advantage of this huge market, use Smashwords as well as Kindle Direct Publishing.
Make ebooks part of your writing plans, and get the jump on other writers with these five hot ideas.
1. Write short fiction: it sells FAST
Are you writing and selling short stories? If you haven’t considered it, do so. You can intersperse short stories with longer ebooks, to develop your platform and increase your sales.
Tip: be wary of erotica, currently. You can write it and sell erotic short stories, of course. Sadly, because of the popularity and high sales of erotica, some writers have taken it too far. These writers muddy the waters for others.
2. Write nonfiction for today and tomorrow: evergreen topics always sell
Nonfiction sells well, and it should be part of your publishing program. Consider both new topics, and evergreen topics.
An example of a “new” topic would be how-tos and tips on how to use the Mac OS X Mavericks operating system which Apple recently released. Anything on that topic will sell now, and for several months going forward.
Any evergreen topic is everything else nonfiction. Take a stroll around a bookstore, and see what’s being publishing. (Very old school, I know. :-)) Also, keep an eye on which movies are coming out to see what will hit the public consciousness a year from now.
3. Get a writing buddy: trade services
Do you have a writing buddy? If you don’t, see if you can find another writer who’s publishing ebooks. Scout social media sites like Google+. You can act as beta readers for each other, as well as proofreading each other’s work.
The biggest benefit of a writing buddy is that your buddy holds you accountable. You’re less likely to procrastinate if you’ve made promises to send material to your buddy.
4. Develop your readership: use “free” as a marketing tool
We’ve talked about writing for “free” to increase your income:
“Free” writing is promotion
This is the commonest freemium model, and one I’ve use ALL my writing career. I cheerfully auditioned for magazines for which I wanted to write, copywriting clients I wanted to win, and publishers for whom I wanted to write. Additionally, you know that I have many blogs which I write for free.
5. Create a publication schedule: commit to your readers, and they’ll commit to you
Do you have a publication schedule? One ebook is all very well. However, to build your readership, you need to act more like a publisher rather than a writer. That’s what you are, after all.
Take a few minutes today, and make a list of all your ideas. Decide how often you’ll publish. If you’re a new writer, don’t overwhelm yourself, but do decide what you’ll publish, and when. Then take your deadlines seriously.
New writer or established, take our ebook publishing workshop, and commit to your readers. They’ll commit to you.
I’ve long said that there’s never been a better time to be a writer. Your ebook opportunities are golden, because they’re global. However, they won’t come knocking on your door, you have to be proactive, and take advantage of them. I know that you will – use these hot ideas to prosper.
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