Social media engagement is now vital for all writers. It’s no longer optional. If you want to get hired to write, you need influence.
Influence comes from your social media circles, and the more people who tweet, circle, and like you, the more influence you have. Yes, your influence and followers may determine whether you get hired for a writing gig from now on.
It’s become obvious, because in the past few months, my students and I have noticed that before you get hired to write for a website or publication, you’re asked for your social media accounts’ IDs and URLs.
The more “influence” you have on social media, the better.
And yes, it’s all about building your platform. Here’s the change. Previously, platform-building primarily concerned book publishing houses, and sales of ebooks. Publishers want to know what you have going for you for they give you a publishing contract, and if you want to sell ebooks, you need readers.
Now, your writing clients want you to have clout.
Quid pro quo: they hire you, and use your influence
The people who hire you, want to use your influence to get the word out about THEM. Influence counts. It’s publicity. I wrote about the 1888 Hotel, which gives a free night’s stay to anyone with over 10,000 followers on Instagram.
You can use the information in the “Don’t Pay Me, Like Me” article to build your influence; just give something away, and allow people to pay with a tweet.
If you haven’t committed to social media, PLEASE do it now. If a client gets to choose between you, and another writer who has more influence on social media, the scales tip against you.
Influence is the BIG new story for writers. Social media is now something all writers need to use; this new trend makes sense, when combined with Google and Hummingbird.
More on social media influence soon, but PAY ATTENTION NOW… commit to building your influence.
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