If you’re looking for writing jobs, you can find them via social media.
Once you’re set up on your chosen networks, it takes just minutes a day of interacting and making connections on these websites. Make it a part of what you do each day, and before you know it, you’ll have enough jobs to keep you busy for months.
- Concentrate on one or two social media networks;
- Make sure you do the prep work first.
Your basic strategy
A few important points… In this article, we’re focusing on Twitter. However, the basic strategy applies to any social media network: join, fill out your profile, noodle around, post, interact, and make connections. Since social media networks are becoming vital for your freelance writing career, we’ll have a lot more to say about each individual network in the coming weeks and months.
The Web is becoming highly personalized for any number of reasons. We’ve discussed Author Rank. You know you need to build your name. Social media networks help you to do that.
Which social media sites?
The short answer is, wherever you feel comfortable. I prefer Twitter and Google+. You may love LinkedIn and Facebook. It doesn’t matter – businesses and publications which need writers are on these networks, and you need to be there too.
Big tip: establishing yourself on social networks is part of your writing life. Everything’s becoming more social. Google’s encrypting all its keyword data to push companies into its paid advertising stream. This is a GOOD thing for writers. It means companies need to pay more attention to basic marketing strategies, and to their social media presence. You need to be there.
Prep: fill out your profile information
Choose ONE network first. Get yourself established there first, and then add another one. Two networks are enough.
Your first step is to make sure that your profile information is complete. Your profile not only says who you are, and what you do, it also links to your website.
We’ve discussed creating a profile page on about.me or similar if you don’t have a website.
Let’s say that you’ve chosen to start your social media push with Twitter. Sign up with Twitter.com if you haven’t done so. Then click the gear icon on the top navigation bar. Click Profile in the left sidebar.
Add a photo and a header image. Add your website, and fill in your bio. This information appears on your Twitter profile page.
You can see what your profile looks like in the image above. To check out your own public profile, click the “Me” person icon on Twitter’s top navigation bar.
Whichever network you join, please make sure that you fill out your profile. This is essential. Your profile leads people to your website, which leads to your writing samples, and describes the services you offer.
Interacting on social media networks without completing your profile is pointless. Everything works together. So, please, ensure that you do that…
“What should I tweet about?”
Short answer: anything you like. Remember however that anything you publish on social media is published. Be professional. You can tweet about whatever’s interesting to you, and to the businesses and publications for which you want to write.
Using your social media site’s Search function
Gary Vaynerchuk posted an excellent article, 13 Tweets a Real Estate Agent Should Have Answered, Not Me:
Here you go. I sat down for about 15 minutes (15 !!!!) and found thirteen examples of the kind of tweets you can be finding, engaging with, and getting value from.
He’s talking about real estate agents, but the concept applies to any profession – even writers.
There are two ways to search Twitter: the basic search field in the top navigation bar, and Twitter Advanced Search.
If you enter “writing jobs” in the basic search field, you’ll see an instant list (much like Google Instant) which lists Twitter “writing jobs” accounts.
You’re not limited to hunting for writing jobs in this simple way. Indeed, if that’s all you do, you’re wasting your time. Use the social media networks to make connections with businesses and publications, then make proposals to them, once you’ve introduced yourself.
Initially, keep it simple. Make a list of several keywords. Plug those keywords into Twitter Advanced Search. Vary the words. Post them at different times of the day. Save search terms. When you find an interesting prospect, reply, and direct the prospect to a writing sample, or ask for more information.
Every minute you invest in learning about, and getting established on social media is an investment in YOU and your writing career
Your writing career is always your choice. You can work for minimal pay, or you can get established, and write for great companies which appreciate what you do, and pay you well. It’s always your choice. You CAN find great writing jobs.
Once you’re set up, you can spend 15 minutes a day on a social network, and get writing gigs. Take the initial time, make the connections, and you’ll have more writing gigs than you can handle. Have fun…
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