We’re a breath away from October, the start of the holiday spending season.
It’s the season when retailers and their suppliers make the bulk of their yearly profits. It’s also the season for writers to form new relationships, and energize current relationships, so that they can dip into that rushing flood of lucre.
You’ll never have a better reason to contact businesses and publications. Nor is there a better time to get hired, or to sell ebooks.
Let’s get ready.
Holiday season dollars: get into gear now
Start by opening your client list. You do have one, don’t you? If you don’t, make a list of everyone with whom you’ve worked in past 12 months. They ALL need something you can supply.
Pick up the phone and call your best clients. Ask… “Hi… What are you doing for the holiday sales season? If you’re running sales, I’d love to help you to get the news out about them.”
As we’ve said, this is a great time to contact businesses and publications, to see what they need over the next couple of months.
Ideas for your clients
Not one business in a thousand makes the most of its customer list. It’s not that business owners and managers are lazy. It’s just that they’re busy. Prime yourself with ideas for your clients, because if they make money, so do you.
Here are a couple of ideas you can share with your clients.
1. Get their website ready for holiday sales
Here’s a slide deck of content ideas. If you’re writing for a local business (you should be, local gigs are easy to get) tie their business in with local events. Most areas have special events when they light the community tree, have a holiday fair, and so on.
Prepare the ground for up-coming sales, and get a retainer agreement with your client to update the website regularly with news, and sales events.
2. Prepare a daily newsletter with offerings for the month before the holidays
If you’ve got retail clients, they’ve bought in a lot of stock they need to sell. Offer to create “daily special” tweets, and a daily newsletter for the final 30 days before Christmas.
Individual clients: family newsletters and more
In addition to writing for business clients and publications during the sales season, consider offering personal writing services.
Just announce your “holiday writing” services on your website, or on a Pinterest board if you don’t have a site.
What could you offer for individual clients?
- Family newsletters.
During the holidays, we all suffer pangs of remorse for the people we didn’t stay in touch with through the year. Many families send out newsletters to family and friends to update them, and wish them well.
- Personal letters.
These letters are similar to a newsletter, but shorter.
- Holiday cards with special greetings.
Many people want to personalize cards which go to their employer, family and friends. However, since they’re not writers, they’re not sure what to say. You can interview these people to create special messages for them.
- Poems and love letters.
If you’ve got a talent for sentiment, offer to write these special greetings.
If you love this kind of writing, write an ebook of poems and love letters which people can copy. (Sell the ebook on Amazon, it will sell throughout the year.)
Start today: make this your best holiday season ever
Are you inspired yet? Brainstorm some creative ideas for your offerings this holiday season. Remember, the holiday sales season starts in October. At this time of year, everyone’s spending. Make sure they do a little of that spending with you. Have fun.
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