If you’re a Web writer, you’re booked solid. Your clients have an enormous on-going need for content for their websites and for social media promotions. Additionally, the mobile Web is upon us, so if your clients aren’t thinking about mobile content yet, they soon will be. This means that you’re making more money than you ever thought possible – and you’re working harder than you’ve ever worked.
Enjoy it! 🙂
Sadly however, some writers aren’t taking advantage of this boom period. They’re stuck with extremely low rates.
If this is you – if you’re writing for hobbyist rather than professional rates – please stop doing that. What are “hobbyist” rates? I’d class any rate under $125 an hour as a hobbyist rate. Once you’re experienced in writing for the Web, you should be charging at least $150 an hour for your time. By all means charge by the project, rather than an hourly fee, but make sure those projects pay you enough so that you can stay in business.
OK, mini-rant over. Let’s look at five ideas for lucrative content YOU can write.
1. Write “sponsored content”: the new advertising
If you haven’t heard of sponsored content, the New York Times gets you up to speed:
The sponsorships also let the company finance longer form articles, said Lauren Drell, a campaigns editor at Mashable. “Because we treat this very much like editorial they don’t feel like they are shilling for a brand,” she said of the reporters. “They actually get excited about the content because it’s something that they want to do in the day to day but they can’t do it.” Mashable’s journalists write on average five to eight short articles a day for the site. The price for a sponsored series can run close to six figures.
Read the NYT article. Although brands and publishers deny that sponsored content is old-school magazine advertorials revamped, this is nonsense. Companies aren’t buying content because they want to inform or entertain readers, they look on content as advertising.… and so should you.
And you should CHARGE for content as you would for advertising. This form of content may be article writing, but it’s also advertising.
2. Write Google+ pages and Pinterest boards
If you’re not already creating your own Google+ pages and Pinterest boards to promote your writing services (and your short stories and novels published as ebooks), start doing that NOW.
You need to know how these sites work. That means, do it for yourself, so you can do it for your writing clients.
3. Write (short) video scripts
Are you a YouTube fan? So are billions of other people. Writing short video scripts is fun, easy and it pays well. By “short”, we mean under three minutes.
Your clients need to be on YouTube. You can ensure that they get the traffic they deserve – and you’ll be paid well.
4. Write (short) presentations
Presentation-sharing sites like Slideshare get huge traffic. You can create slide decks in PowerPoint, KeyNote, or freebie Open Office and charge more for them can you can for articles. You can even repurpose articles into slide decks for your clients.
5. Write (short) blog posts
These days, you’re writing for the real-time Web. This means that short blog posts are as effective as longer posts. Remember – “sponsored content”. Your content advertises, but does it subtly.
We’ll have more to say on lucrative Web content; it’s our theme for this week. Get to work, and get well paid for your Web writing. You deserve it. 🙂
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