Want to self-publish your nonfiction? It’s never been easier. Write an ebook about Siamese cats, personal finances, or dating, and upload it to Amazon’s Kindle Direct Publishing, and your ebook will sell for years to come.
In this article, we’ll look at how you can make more money from your nonfiction. Writing takes time and energy. A lot of that energy goes into research. You need to make the most of the time you spend, by publishing your material as widely as you can, in as many different formats as you can.
Before we get into that, let’s get ebook length and price out of the way.
How long are nonfiction ebooks?
This question comes up over and over again, so let’s deal with it up-front. The answer: as long as they need to be.
Often, shorter is better. Unlike print books, your nonfiction ebooks can be short. Many ebooks are just ten or 20 pages – if they were in print form, they’d be booklets. What counts isn’t the length, rather the information you’re giving readers. Give your readers the information they want, and they’ll be happy.
How much can you charge for your nonfiction ebooks?
That’s another perennial question.
You’ve got two options:
Charge what others are charging;
Go your own way: charge more.
Ask yourself this: how much is your information worth to your readers?
A year ago, “99 cent ebooks” were all the rage. These days, readers understand that time is more valuable than money. Your readers make an investment of TIME. Even “free” ebooks may cost too much, if your information isn’t worth it to your readers.
Here’s the solution to your “how much” dilemma: pick a price quickly, then change it slowly, if at all.
Over time, you’ll be more comfortable setting prices, because you’ll understand your market – the readers for whom you’re writing. When you’re just starting out, set a price.
Big tip: price is nowhere near as important to your readers as your information. If they want your info, they’ll pay the prices you set.
Maximum-profit nonfiction: make the most of what you have
You can sell your nonfiction in many ways, including:
On the Web;
On digital ebook sites like ClickBank;
On the Kindle Store and other ebook stores;
As Print on Demand (POD) physical books, on Amazon and other online booksellers;
To traditional publishing companies. Many of these companies have set up “digital first” options. They publish a digital edition, and then publish print editions.
Ever since Kindle self-publishing hit its stride, I’ve watched writers leaving money on the table. They do this partly because of a lack of know-how and experience, and partly because they’ve become heavily invested in Kindle ebooks.
To make the most money from your nonfiction, think about different formats for your material, before you write it.
Information into profit: THINK about what you’re selling
We go into turning information into profit in depth in The Writers’ Ultimate Cash Formula: Make $1,000 a Day.
Before you start gathering material for your new ebook, consider where and how you might sell it. Selling it as a Kindle ebook is a no-brainer. That’s easy. That’s also what everyone else is doing.
How else might you sell your material? If you think of that before you get started, you’ll make much from from your material than you think possible. Look on your ebook as content which can be repurposed in many ways, in many different formats.
One of the reasons SYWON 2 (Sell Your Writing Online Now) members do so well is because we focus on CONTENT in its many forms, right throughout the training. They have much more perspective, and understand content. Therefore, they never fall into the single-format, tunnel vision mindset.
You’ll maximize your profits from your nonfiction when you consider the various formats in which you could publish, and then make use of as many as you can.
Here’s a vital benefit: the more places you sell your ebooks, and the more formats, the more you’ll build your platform, so that you get readers, who buy your ebooks.
Coming up next in our series: maximum profit from your fiction.
Previous articles in this series you may have missed
In this article, we discussed how profitable ebooks are. Author Brenda Hiatt did a survey, and found: “The average 2012 earnings per TITLE came to $13,957”.
You need a process for writing which ensures you don’t get stuck. This article gives you a blueprint, and more.
Three simple tips to help you to get started self-publishing your books.
Bonanza: TWO offerings this week
Why TWO offerings? It’s a long story and concerns a group of writers I’m coaching, so I won’t share it. Julia suggested that since we were offering the two programs to writing students anyway, we should offer them to our loyal readers because you deserve it, and that’s so true. Thanks for reading — I truly appreciate YOU. Enjoy. 🙂
Important: please be aware that every writing guide and class we offer is DIFFERENT – there’s no rehashed material. We need to make this plain because we always receive questions about programs which are on similar topics. Read the program descriptions, and if you’re not sure which is right for you, ask – we love to hear from you. 🙂
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