This week we’ve been talking about writing for the Web to make $500 a day. You’ll find a list of the articles in this series at the end of this post.
Today, we’ll talk about how to get content writing jobs so that you make $500 a day from your Web writing.
Here’s a big tip. The kinds of jobs which pay writers $150 to $250 an hour aren’t advertised.
Let’s look at a simple three-step process for getting them.
1. The bait: your clients’ benefits
As we’ve said, content is the new advertising. There are many reasons for this, the primary one being that content is long-lasting. In 2013 target markets for advertising are hopelessly fragmented. Online, reasonably-priced banner ads have stopped working. Pay Per Click (PPC) advertising is very expensive; the days of inexpensive clicks have long gone.
This means that your clients get huge benefits from considering content as advertising. Few companies or publications have explored this new paradigm. However, Forbes.com is one company which has done so. Here’s what I said in a press release:
Indeed, Web content has been called “the new advertising.” Lewis D’Vorkin, who’s the chief product officer for Forbes Media, has said that all content, whether it’s editorial, or advertising, is treated alike at Forbes. Forbes.com has 1,000 contributors and the company posts 8,000 pieces of content to the Web every month.
While companies realize that advertising is hopelessly expensive for the returns which they get on their investment, few companies understand content as advertising. This means that you’ll need to educate most of your clients.
Once you show them the benefits of content as opposed to traditional advertising, they’ll understand, and will be more than prepared to hire you. Moreover, you’ll get the rates you want.
2. The hook: create a free report
So we’ve established the bait: your clients will get much more from content used as advertising than they ever would from straight advertising.
The next step is to establish yourself in their minds as someone who can write, and moreover who can write material which will appeal to their customers.
The easiest way to do this is to write a free report.
It doesn’t matter what your report is about. You don’t have to write a free report about content marketing, or advertising. You can write your free report about anything you choose, as long as it is relevant to many of your clients.
For example, let’s say that you’ve decided that you will target larger companies, as well as government departments in your state with your free report.
You could write about local tourist areas, or shopping which is available in your state, or about family-friendly restaurants.
You can give your report away to your prospects as something that they could give to their customers. You can even offer to customize the report with a company’s name, contact details, and website.
“Something for nothing” always works. Your prospects can use your free report to get names and email addresses as well as to send to their customer lists with their own advertising.
The primary goal of your free reports is to establish in your prospects’ minds that you can write, and that you can help them to use content as advertising.
Keep your reports reasonably short, somewhere between 1000 and 1500 words.
3. Where to fish: your local pond
We’ve established that your bait is that your clients benefit by using content as advertising. We’ve also created a hook – a free report.
Where will you fish for clients?
Your local area.
By local area, I mean your state, or part of your country. No matter where you are in the world, you understand the local conditions. This gives you a huge advantage with local companies. They’ll hire you before they’ll hire writers who live on the other side of the world.
By the way, we give you a complete Web writing process in Writing For The Web: Make Money Today.
In that guide, we cover the kinds of sites which pay well for content, Web writing basics (how to write the kind of content these sites buy), how to ensure that your own website sells your content, how to use social media to get writing gigs, etc. Writing For The Web: Make Money Today is an essential guide.
If you’re wondering… No, we don’t cover the same material in Writing For The Web: Make Money Today as we do in SYWON 2 (Sell Your Writing Online Now) they’re two separate programs. We never rehash material.
Now let’s look at the articles in our writing for the Web series you may have missed.